Segmentasi Dan Klasifikasi Perilaku Pembayaran Pelanggan Pada Perusahaan Multimedia Dengan Algoritma K-Means Dan C4.5

Paradigma - Jurnal Komputer dan Informatika

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Title Segmentasi Dan Klasifikasi Perilaku Pembayaran Pelanggan Pada Perusahaan Multimedia Dengan Algoritma K-Means Dan C4.5
 
Creator Sari, Ela Nurela
 
Subject
 
Description A service provider company often have problem with insolvent customer. As a company that can not verify customer financial, a service provider company is having difficulty on identifying solvent customer. As one of the service provider company in Jakarta which offer internet connectivity and cable TV service, identifying solvent customer is important because, every customer inside coverage area is a potential customer to subscribe their product. In a related research, algorithm  C4.5  become  one  of  the  favorite  algorithm  to  use  in  classifying customer insolvency, and was able to produce  high accuracy model, and easy to understand. The major problem of algorithm C4.5 is attribute selection. As noted that a service provider company cannot verify customer financial, they have no data about customer financial which is one important attribute in credit scoring. Therefore, customer payment behavior will be extracted as customer potential as one of classification attribute. Feature extraction with k-means was able to improve the accuracy of the algorithm C4.5. As noted by improve on accuracy from 59.02% to 77.31% and AUC from 0.537 to 0.836. The customer potential attribute can also be used as reference in the promotion, retention, and managing insolvent customer.
 
Publisher Universitas Bina Sarana Informatika
 
Contributor
 
Date 2019-03-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournal.bsi.ac.id/ejurnal/index.php/paradigma/article/view/5042
10.31294/p.v21i1.5042
 
Source Paradigma - Jurnal Komputer dan Informatika; Vol 21, No 1 (2019): Periode Maret 2019; 69-76
Paradigma - Jurnal Komputer dan Informatika; Vol 21, No 1 (2019): Periode Maret 2019; 69-76
2579-3500
1410-5063
10.31294/p.v21i1
 
Language eng
 
Relation http://ejournal.bsi.ac.id/ejurnal/index.php/paradigma/article/view/5042/pdf
http://ejournal.bsi.ac.id/ejurnal/index.php/paradigma/article/downloadSuppFile/5042/872
 
Rights Copyright (c) 2019 Paradigma - Jurnal Komputer dan Informatika
 

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