The Effect of Online Consumer Review on the Intention of Buying Products on Social Commerce

Aptisi Transactions on Management (ATM)

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Field Value
 
Title The Effect of Online Consumer Review on the Intention of Buying Products on Social Commerce
 
Creator Muslimah, Nurul
Mursid, Mansur Chadi
 
Description E-commerce is one form of evolution business models that adopt Web 2.0 technology with the aim of increasing consumer participation and gaining economic value ( greater economic value ) .This study aims to conduct confirmatory research on the relationship between social trade construction, online consumer review, trust and intention to buy through a questionnaire survey done to e-commerce users, especially students at Pekalongam IAIN using the purposive sampling method . The results of the collected questionnaires are then analyzed quantitatively using partial least square (PLS) . From the analysis and quantitative testing that can be done It was concluded that online consumer review does not have a direct influence on the intention to buy, but construction of trade has a direct influence on the buyer's trust and it is known that trust has a direct influence on the intention to buy.
 
 
 
 
Publisher iLearning Journal Center (iJC)
 
Date 2019-01-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Format application/pdf
 
Identifier http://ijc.ilearning.co/index.php/ATM/article/view/678
10.33050/atm.v3i1.678
 
Source Aptisi Transactions on Management (ATM); Vol 3 No 1 (2019): ATM (APTISI Transactions on Management); 22-28
Aptisi Transactions on Management (ATM); Vol 3 No 1 (2019): ATM (APTISI Transactions on Management); 22-28
2622-6804
2622-6812
 
Language eng
 
Relation http://ijc.ilearning.co/index.php/ATM/article/view/678/184
 
Rights Hak Cipta (c) 2019 Aptisi Transactions on Management (ATM)
 

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