PENGEMBANGAN MODEL BISNIS BANK “X” DALAM MENDUKUNG INKLUSI KEUANGAN MENGGUNAKAN KERANGKA KERJA SOFT SYSTEM METHODOLOGY (SSM)

MIX: JURNAL ILMIAH MANAJEMEN

View Publication Info
 
 
Field Value
 
Title PENGEMBANGAN MODEL BISNIS BANK “X” DALAM MENDUKUNG INKLUSI KEUANGAN MENGGUNAKAN KERANGKA KERJA SOFT SYSTEM METHODOLOGY (SSM)
 
Creator Edi, Wicaksono Sarwo
., Marimin
Daryanto, Arief
Saptono, Imam Teguh
 
Subject business model canvas, financial inclusion, key sub-element, soft system methodology
 
Description This research aims to develop a business model for Bank "X", which is a state-owned commercial bank, in supporting financial inclusion for micro and small segments. As a state-owned enterprise Bank “X” has a dual task, besides having to generate profits, it must also required to act as a agent of development. We still need to do more research to find out the most appropriate and effective business model for this area. The business model is mapped by utilizing 9 blocks of business model canvas developed by Osterwalder and Pigneur (2010). The study was conducted using the soft system methodology (SSM) framework according to Checkland (1981), which consists of seven stages. The seven SSM stages include: (1) finding a problem, (2) expressing a problem situation, (3) getting an essential definition, (4) making a conceptual model, (5) comparing it with the real world, (6) determining desirable - feasible change, and (7) suggestions for improvement. By carrying out these seven stages, an operational business model and sub-elements are produced which are the main keys or leverage points in operating a business model
 
Publisher Universitas Mercu Buana
 
Contributor
 
Date 2019-02-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5278
10.22441/mix.2019.v9i1.014
 
Source MIX: JURNAL ILMIAH MANAJEMEN; Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen; 223 - 239
2460-5328
2088-1231
 
Language eng
 
Relation http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5278/2419
 
Rights Copyright (c) 2019 MIX: JURNAL ILMIAH MANAJEMEN
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library