MEMBANGUN LOYALITAS MELALUI PELAYANAN

Jurnal Go Infotech

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Field Value
 
Title MEMBANGUN LOYALITAS MELALUI PELAYANAN
 
Creator Hargyatni, Titin
 
Description This study aims to determine the effect of service quality on loyalty through satisfaction as pemediasi. This research was a causal data collection techniques are guided by a questionnaire survey. The study population were diners in restaurant Solo. With a sample of 300 respondents using sampling methods, sampling konvenien. Test test hypotheses structural model shows the influence of service quality to customer satisfaction demonstrated the value of CR = 2,585, β = 0.338 and p <0.05 was accepted at the 5% significance level. Test the effect of satisfaction on customer loyalty, showed the value of CR = 10 633, β = 1.008 and the probability <0.05 at the 5% significance level. Keywords : quality of service, satisfaction, loyalty.
 
Publisher Sekolah Tinggi Manajemen Informatika dan Komputer AUB - Indonesia
 
Contributor
 
Date 2017-01-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format
 
Identifier http://jurnal.stmik-aub.ac.id/index.php/goinfotech/article/view/25
 
Source Jurnal Go Infotech; Vol 20, No 1 (2014)
1693-590X
1693-590X
 
Language eng
 
Relation http://jurnal.stmik-aub.ac.id/index.php/goinfotech/article/view/25/23
 
Rights Copyright (c) 2015 STMIK AUB Solo
 

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