Travellers' virtual communities: a success story

Universitas. Revista de Ciencias Sociales y Humanas

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Field Value
 
Title Travellers' virtual communities: a success story
Comunidades virtuales de viajeros: un caso de éxito
 
Creator Cervi, Laura
 
Subject Social networks
on line communities
travel communities
2.0 travellers
Web 2.0
community manager
prosumer
2.0 tourism.
Redes sociales
comunidades virtuales
comunidades de viajeros
viajeros 2.0
Web 2.0
community manager
prosumidor
turismo 2.0
 
Description This article aims at studying the Italian online travelers’ community Ho sempre voglia di partire, which, in only two years of life, has reached more than 540 000 followers, over 7 000 000 visits per month and over all 2 700 000 interactions, becoming —according to its creators— the largest travelers’ community in Europe. The objective is to describe the interactions that characterizes the community, to reveal the reasons why users participate, the actual and symbolical benefits they obtain, and to understand the reasons for success. Through a triangulation of methods, the article reveals how the key of all interactions is emotion and how, therefore, the benefit that the members obtain is mainly emotional.
Este artículo se propone estudiar la comunidad italiana de viajeros on line Ho sempre voglia di partire que, en solo dos años de vida, cuenta con más de 540 000 seguidores, más de 7 000 000 de visitas por mes y 2 700 000 interacciones. El objetivo es describir las interacciones presentes en la comunidad para desvelar las razones por las cuales los usuarios participan, los beneficios, reales y simbólicos que obtienen, y poder comprender las razones del éxito. A través de una triangulación de métodos el artículo desvela como la clave de todas las interacciones es la emoción y que, por lo tanto, los beneficios que los miembros obtienen son principalmente emocionales.
 
 
 
Publisher Universidad Politécnica Salesiana (Ecuador)
 
Date 2019-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
application/pdf
application/zip
text/x-c++
 
Identifier https://universitas.ups.edu.ec/index.php/universitas/article/view/30.2019.05
10.17163/uni.n30.2019.05
 
Source Universitas; No 30: (March 2019-Ausgust 2019): Travel as an educational, informative and communicative tool; 97-125
Universitas; Núm. 30: (marzo 2019-agosto 2019): El viaje como herramienta educativa, divulgativa y comunicativa; 97-125
1390-8634
1390-3837
10.17163/uni.n30
 
Language spa
eng
 
Relation https://universitas.ups.edu.ec/index.php/universitas/article/view/30.2019.05/3123
https://universitas.ups.edu.ec/index.php/universitas/article/view/30.2019.05/3155
https://universitas.ups.edu.ec/index.php/universitas/article/view/30.2019.05/3213
https://universitas.ups.edu.ec/index.php/universitas/article/view/30.2019.05/3223
 
Rights Derechos de autor 2019 Universidad Politénica Salesiana
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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