ANALISIS SALURAN DAN MARJIN PEMASARAN BAWANG DAUN (Allium fistulosium L.) DI DESA TONGKONAN BASSE KECAMATAN MASALLE KABUPATEN ENREKANG

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Title ANALISIS SALURAN DAN MARJIN PEMASARAN BAWANG DAUN (Allium fistulosium L.) DI DESA TONGKONAN BASSE KECAMATAN MASALLE KABUPATEN ENREKANG
Analysis of Spring Onion Channel and Marketing Margin (Allium fistulosium L.) In Tongkonan Basse Village Masalle Districts Enrekang Regency
 
Creator -, Irmayani -
Mandayanti, Retnosari
-, Yunarti -
 
Description Penelitian ini dilaksanakan dengan tujuan untuk menganalisis saluran pemasaran bawang daun di Desa Tongkonan Basse, struktur pasar yang terjadi pada pemasaran bawang daun di wilayah kecamatan Masalle dan faktor-faktor yang mempengaruhi marjin pemasaran serta mengetahui besarnya marjin pemasaran di tiap saluran pemasaran. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Hasil analisis marjin pemasaran yakni tingkat petani dengan memanfaatkan jasa pengumpul memperoleh marjin pemasaran sebesar Rp.2.243 sedangkan di tingkat pengumpul memperoleh marjin pemasaran sebesar Rp. 1.500 dan di tingkat pedagang grosir memperoleh marjin pemasaran sebesar Rp. 1.150 serta di tingkat pedagang pengecer memperoleh marjin pemasaran sebesar Rp. 1.500. Struktur pasar yang terbentuk tiap lembaga pemasaran yaitu tingkat petani struktur pasar bersifat monopolistik, tingkat pedagang pengumpul struktur pasar bersifat oligopoli dan tingkat pedagang grosir struktur pasar bersifat monopolistik serta tingkat pedagang pengecer struktur pasar bersifat persaingan murni (bersaing sempurna). Saluran pemasaran bawang daun di Desa Tongkonan Basse terdapat satu pola saluran pemasaran, yakni dari petani menjual bawang daun ke pedagang pengumpul selanjutnya ke pedagang grosir di pasar STA Sumillan, ke pedagang pengecer, kemudian ke konsumen akhir di pasar Sudu.
The study was conducted with the aim of analyzing the garlic marketing channels in Tongkonan Basse Village, the market structure that occurs in the marketing of garlic in Masalle sub-district and the factors influencing the marketing margin and knowing the marketing margin in each marketing channel. Data used in this research are primary data and secondary data.Result of marketing margin analysis that farmer level by utilizing collecting service get marketing margin equal to Rp.2.243 whereas at gatherer level get marketing margin equal to Rp. 1,500 and at the wholesaler level obtain a marketing margin of Rp. 1,150 as well as at the merchant retailer's level obtained a marketing margin of Rp. 1,500. The market structure that is formed in each marketing institution is the level of the market structure of the farmer is monopolistic, the level of the trader who collects the market structure is oligopolistic and the wholesaler level of the market structure is monopolistic as well as the retailer level of the market structure is pure competition. Onion market marketing channel in Tongkonan Basse Village there is one marketing channel pattern, that is, from farmer to selling leek to collector merchant then to wholesaler at STA Sumillan market, to retailer, then to end consumer in Sudu market.
 
Publisher Universitas Bosowa
 
Date 2018-09-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ecosystem.unibos.id/index.php/eco/article/view/125
 
Source Ecosystem; Vol 18 No 2 (2018): ECOSYSTEM VOL 18 NO. 2 Mei - Agustus 2018; 1088-1095
2527-7286
1411-3597
 
Language ind
 
Relation http://ecosystem.unibos.id/index.php/eco/article/view/125/116
 
Rights Copyright (c) 2018 Ecosystem
 

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