Reasons behind immediate success of Reliance Jio

Journal of Business & Economics Research (JBER)

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Title Reasons behind immediate success of Reliance Jio
Creator R, Monica
Majumdar, Ritika
Gupta, Manthan
Jael, Mukandila Sompo
Subject Business Management; Telecom
Strategies, Success, Telecom Industry, Mobile Operator, Reliance Jio
Description Reliance Jio has managed to capture the market within the few months of itslaunch and there are various reasons stated for this immediate success.Reliance Jio founded by Mukesh Ambani and currently headed by SanjayMashruwala, is one of the largest telecom industry company in India andalso worldwide. Reliance Jio became the 3 rd largest mobile network operatorof India within 2 years of launch. It also became the 9 th largest mobilenetwork operator of the world. The hugely acclaimed success within twoyears is a case to be studied as how did they manage to do so and what werethere strategies, how were they implemented and why did the people havebeen attracted to Reliance Jio in such a short span. It is also the eighth-largest telephone operating company by the count of total revenue i.e. $67 BUSD. In this research paper, we will be looking at the reasons behind thisimmediate success of Reliance Jio and the strategies they opted for the same.
Publisher Journal Of Business Management & Social Sciences Research
Date 2019-03-15
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Journal Of Business Management & Social Sciences Research; Vol 8, No 1 (2019): Journal Of Business Management & Social Sciences Research; 1-2
Language eng
Rights Copyright (c) 2019 Monica R, Ritika Majumdar, Manthan Gupta, Jael BORJ

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