PENGARUH ATRIBUT PRODUK TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH

Maqdis : Jurnal Kajian Ekonomi Islam

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Field Value
 
Title PENGARUH ATRIBUT PRODUK TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH
 
Creator ANDESPA, RONI
 
Subject Economy and Business
Islamic Bank, Product Attributes, Savings Interest
 
Description Research has the theme: Sharia Business Management. The research objective is: to examine the effect of product attributes on the interest in saving customers in Islamic banks. The research location is in West Sumatra Province, Indonesia. Research variables are: independent variables are product attributes (cost, function, location, information, image), and the dependent variable is interest in saving. The research population is all customers in Islamic banks operating in West Sumatra. The research sample was 250 customers. The research approach is a quantitative approach. The analytical tool used is multiple regression analysis. The results of the study are: product attributes have a significant influence on the customer's saving interest.
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor
 
Date 2018-12-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/190
10.15548/maqdis.v3i2.190
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 3, No 2 (2018): Juli - Desember 2018; 181 - 190
2528-5661
2528-5645
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/190/212
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/190/PENGARUH%20ATRIBUT%20PRODUK%20TERHADAP%20MINAT%20MENABUNG%20NASABAH%20DI%20BANK%20SYARIAH
 
Rights Copyright (c) 2018 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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