¿En qué tipo de asistencia el paciente manifiesta una mayor lealtad? (Gestión pública vs. colaboración público-privada)

Revista ciencias de la salud

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Title ¿En qué tipo de asistencia el paciente manifiesta una mayor lealtad? (Gestión pública vs. colaboración público-privada)
In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)
A que tipo de assistência o paciente manifesta uma maior lealdade? (Gestão pública vs. colaboração público-privada)
 
Creator Calero, Remedios
Gallarza, Martina G.
 
Subject Patients’ loyalty behaviour; healthcare services management; healthcare services marketing; consumer behavior.
Patients’ loyalty behaviour; healthcare services management; healthcare services marketing; consumer behavior.
Patients’ loyalty behaviour; healthcare services management; healthcare services marketing; consumer behavior.
Patients’ loyalty behaviour; healthcare services management; healthcare services marketing; consumer behavior.
Patients’ loyalty behaviour; healthcare services management; healthcare services marketing; consumer behavior.
Patients’ loyalty behaviour; healthcare services management; healthcare services marketing; consumer behavior.
administração hospitalar; administração de serviços de saúde; marketing de serviços de saúde; comportamento do consumidor.
administração hospitalar; administração de serviços de saúde; marketing de serviços de saúde; comportamento do consumidor.
administração hospitalar; administração de serviços de saúde; marketing de serviços de saúde; comportamento do consumidor.
 
Description Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was conducted. Results: Higher patient  ows in two healthcare types (emergency and outpatient consultation); disparate growth of the patients’ net basis; partnership favors maintaining the relationship with the patient thus preventing dropout; specialization of the public-private partnership in an assistance type: ambulatory surgery. Conclusion: The obtained results identify the healthcare types with higher patients’ loyalty, as well as the extent to which the management type affects this loyalty behaviour.
Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was conducted. Results: Higher patient  ows in two healthcare types (emergency and outpatient consultation); disparate growth of the patients’ net basis; partnership favors maintaining the relationship with the patient thus preventing dropout; specialization of the public-private partnership in an assistance type: ambulatory surgery. Conclusion: The obtained results identify the healthcare types with higher patients’ loyalty, as well as the extent to which the management type affects this loyalty behaviour.
Introdução: o presente trabalho analisa o comportamento do paciente em um ambiente com diferentes tipos de gerenciamento: pública e colaboração público-privada. Mais especificamente, o objetivo é saber em que tipo de assistência (hospitalização, cirurgia sem admissão, emergências, consultas externas) o paciente mostra comportamento de lealdade quando há diferentes cenários de gerenciamento. Materiais e métodos: análise descritiva a partir de dados secundários obtidos a partir de uma base de dados interna do Conselho Valenciano de Saúde (Espanha), um cenário com dois modelos de gestão da saúde (pública e colaboração público-privada). Resultados: maiores uxos de pacientes em dois tipos de assistência (emergências e consultas ambulatoriais); crescimento desigual da base líquida de pacientes; a parceria favorece o mantimento do relacionamento com o paciente, evitando sua deserção; especialização da colaboração público-privada em um tipo de assistência: cirurgia sem admissão. Conclusões: os resultados identificam os tipos de assistência a lealdade mais paciente e em que medida tipo de gestão afeta essa lealdade.
 
Publisher Universidad del Rosario
 
Contributor


 
Date 2018-10-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion





 
Format application/pdf
 
Identifier https://revistas.urosario.edu.co/index.php/revsalud/article/view/7259
10.12804/revistas.urosario.edu.co/revsalud/a.7259
 
Source Revista Ciencias de la Salud; Vol. 16, Núm. 3 (2018); 391-408
Revista Ciencias de la Salud; Vol. 16, Núm. 3 (2018); 391-408
Revista Ciencias de la Salud; Vol. 16, Núm. 3 (2018); 391-408
2145-4507
1692-7273
10.12804/revistas.urosario.edu.co/revsalud/vol16num32018
 
Language spa
 
Relation https://revistas.urosario.edu.co/index.php/revsalud/article/view/7259/6617
https://revistas.urosario.edu.co/index.php/revsalud/article/view/7259/7051
https://revistas.urosario.edu.co/index.php/revsalud/article/view/7259/7052
https://revistas.urosario.edu.co/index.php/revsalud/article/view/7259/7053
 
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Rights Copyright (c) 2018 Revista Ciencias de la Salud
http://creativecommons.org/licenses/by-nc/4.0
 

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