The Influence Of Reference Group And Perceived Quality Toward Purchase Decision Of Decorative Cosmetics For Lips Without The Halal Label

Forest Systems

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Title The Influence Of Reference Group And Perceived Quality Toward Purchase Decision Of Decorative Cosmetics For Lips Without The Halal Label
 
Creator Fauziya, Sausan
Lutfi, Ikhwan
 
Subject purchase decision, reference group, perceived quality
 
Description The purpose of this research is to find out the influence of reference group and perceived quality toward purchase decisions of decorative cosmetics for lips without the halal label. The sample amount of 255 female students at Faculty of Psychology UIN Jakarta which were taken with non probability sampling. Data analysis used binary logistic regression analysis technique. The result found that there was significant effect of reference group and perceived quality on purchase decision which was explained in all independent variables was 30,8%, while 69,2% was influenced by external variable of this research. Overall these result indicated that the best predictor of purchase decision of decorative cosmetics for lips without halal label are performance, beauty bloggers, and serviceability. Therefore, for further research is suggested to examine another variables other namely culture, family, age, job, life style, personality, motivation and attitude is recommended for future research. DOI:10.15408/tazkiya.v22i2.8411
 
Publisher Fakultas Psikologi UIN Syarif Hidayatullah Jakarta
 
Contributor
 
Date 2019-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.uinjkt.ac.id/index.php/tazkiya/article/view/8411
10.15408/tazkiya.v22i2.8411
 
Source TAZKIYA JOURNAL OF PSYCHOLOGY; Vol 5, No 2 (2017): TAZKIYA Journal of Psychologi
1412-1735
 
Language eng
 
Relation http://journal.uinjkt.ac.id/index.php/tazkiya/article/view/8411/pdf
 

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