Pengaruh Internet Banking Terhadap Minat Nasabah Dalam Bertransaksi Dengan Technology Acceptance Model

Jurnal Informatika

View Publication Info
 
 
Field Value
 
Title Pengaruh Internet Banking Terhadap Minat Nasabah Dalam Bertransaksi Dengan Technology Acceptance Model
 
Creator Yani, Evi
Lestari, Ade Fitria
Amalia, Hilda
Puspita, Ari
 
Subject
Internet banking, Technology Acceptance Model, persepsi kemudahan, persepsi kegunaan.
 
Description Abstrak
Internet banking merupakan salah satu teknologi transaksi perbankan yang ditawarkan oleh bank-bank komersial di Indonesia untuk para nasabah dalam melakukan transaksi seperti transfer, pembayaran, dan sebagainya dengan mudah dan cepat. Sebagian besar nasabah lebih memilih melakukan transaksi dengan internet banking dibandingkan harus mendatangi ke bank, hal ini berdasarkan OJK (Otoritas Jasa Keuangan) mencatat bahwa jumlah pengguna e-banking meningkat sebesar 270 % dari 13,6 juta nasabah pada tahun 2012 menjadi 50,4 juta nasabah pada tahun 2016. Peningkatan terjadi dikarenakan adanya kebutuhan masyarakat dalam memanfaatkan teknologi. Penelitian ini bertujuan untuk mengetahui pengaruh internet banking terhadap minat nasabah dengan TAM (Technology Acceptance Model)yaitu persepsi kemudahan dan persepsi kegunaan. Metode pengumpulan data dengan kuesioner secara random sampling sebanyak 104 responden nasabah BRI dengan menggunakan skala Likert, pengujian data melalui uji validitas, reabilitas, normalitas, linearitas, uji regresi dan koefisien determinasi dan pengolahan kuesioner dengan SPSS. Hasil penelitian menunjukkan bahwa persepsi kemanfaatan penggunaan internet banking terhadap persepsi kemudahan dalam bertransaksi bagi nasabah Bank BRI.Semakin banyak manfaat yang dirasakan para nasabah,maka akan mempengaruhi kemudahan bagi nasabah setiap bertransaksi menggunakan internet banking.

Kata Kunci: Internet banking, Technology Acceptance Model, persepsi kemudahan, persepsi kegunaan.

Abstract
Internet banking is one of the banking transaction technology offered by commercial banks in Indonesia for customers in transactions such as transfers, payments, and so on easily and quickly. Most customers prefer to make transactions with internet banking rather than go to banks, according to OJK (Financial Services Authority) noting that the number of e-banking users increased by 270% from 13.6 million customers in 2012 to 50.4 million customers in the year 2016. Increases occur due to the needs of the community in utilizing technology. This study aims to determine the effect of internet banking on customer interest with TAM (Technology Acceptance Model) that is perception of ease and perception of usability. Methods of collecting data with questioner by random sampling of 104 respondents of BRI customers by using Likert scale, testing data through validity test, reliability, normality, linearity, regression test and coefficient of determination and questionnaire processing with SPSS. The results showed that the perception of the usefulness of internet banking usage on the perception of ease in transactions for customers of Bank BRI. The more benefits perceived by customers, it will affect the convenience for every customer to transact using internet banking.

Keywords : Internet banking, Technology Acceptance Model, perceived ease of use, perceived usefulness
 
Publisher LPPM Universitas BSI
 
Contributor
 
Date 2018-04-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion



 
Format application/pdf
 
Identifier http://ejournal.bsi.ac.id/ejurnal/index.php/ji/article/view/2717
10.31311/ji.v5i1.2717
 
Source Jurnal Informatika; Vol 5, No 1 (2018): Jurnal INFORMATIKA; 34-42
Jurnal Informatika; Vol 5, No 1 (2018): Jurnal INFORMATIKA; 34-42
2528-2247
2355-6579
 
Language ind
 
Relation http://ejournal.bsi.ac.id/ejurnal/index.php/ji/article/view/2717/pdf
 
Coverage


 
Rights ##submission.copyrightStatement##
http://creativecommons.org/licenses/by/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library