ELEMEN VISUAL KEMASAN SEBAGAI STRATEGI KOMUNIKASI PRODUK

Profetik: Jurnal Komunikasi

View Publication Info
 
 
Field Value
 
Title ELEMEN VISUAL KEMASAN SEBAGAI STRATEGI KOMUNIKASI PRODUK
 
Creator Desi In Diana Sari, Ni Luh
 
Subject
 
Description One domain of visual communication design that can be used as a medium of communication of information in addition serves to protect the product is packaging. As a medium of communication and information, packaging is often referred to as the silent sales-man or girl, because packaging can represent, demonstrate the quality of the product without the presence of servants.In order to communicate product to the target audience required of visual element product packaging as a communication strategy. Visual elements consist of a logo to indicate the identity of the brand, the form of packaging, typography, color, and illustrations. The elements are arranged based on the principles of layout. Visual elements of the packaging are a symbol that communicates product attributes, benefits, values, culture and personality.
 
Publisher Universitas Islam Negeri Sunan Kalijaga Yogyakarta
 
Contributor
 
Date 2013-04-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1175
 
Source Profetik: Jurnal Komunikasi; Vol 6, No 1 (2013)
2549-0168
1979-2522
 
Language eng
 
Relation http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1175/1085
 
Rights Copyright (c) 2016 Profetik
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library