AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT

Forest Systems

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Title AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT
 
Creator Lutfi`ah, Hikmatul; Universitas Islam Jember
Ikrimah, Amanah Lailatul; Universitas Islam Jember
 
Subject
avocados, marketing channel, marketing efficiency, farmer shares

 
Description Avocados are fruits rich in benefits and produce as many as 78.067 tons during 2017 in East Java. Ranuyoso village, Lumajang District is one of the areas were producing of avocado in East Java. This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Regency, and examine the efficiency of marketing. The method used in this study is a descriptive analysis of marketing channels, farmer shares and the efficiency of marketing avocados. The result showed that were three avocado marketing channel, all of its efficiency value below 30% and the most efficient channel was channel III with the smallest marketing cost. Largest farmer shares showed in channel III.
 
Publisher Universitas Muhammadiyah Jember
 
Contributor
 
Date 2019-03-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://jurnal.unmuhjember.ac.id/index.php/AGRIBEST/article/view/1944
10.32528/agribest.v3i1.1944
 
Source Jurnal Agribest; Vol 3, No 1 (2019): Maret; 42-44
AGRIBEST; Vol 3, No 1 (2019): Maret; 42-44
2615-4862
2581-1339
10.32528/agribest.v3i1
 
Language ind
 
Relation http://jurnal.unmuhjember.ac.id/index.php/AGRIBEST/article/view/1944/pdf_5
 
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Rights Copyright (c) 2019 Jurnal Agribest
http://creativecommons.org/licenses/by/4.0
 

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