ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) (1-16)

Caraka Tani - Journal of Sustainable Agriculture

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Field Value
 
Title ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) (1-16)
 
Creator Hasan, Syarifuddin
 
Description This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well.Keywords : Customer Value, Satisfaction, Loyality, Marketing Mix.
 
Publisher Sebelas Maret University
 
Contributor
 
Date 2017-08-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.uns.ac.id/carakatani/article/view/13290
10.20961/caraka tani.29.1.13290.%p
 
Source Caraka Tani - Journal of Sustainable Agriculture; Vol 29, No 1 (2014): March; 1-16
0854-3984
 
Language eng
 
Relation https://jurnal.uns.ac.id/carakatani/article/view/13290/11180
 
Rights Copyright (c) 2017 Caraka Tani - Journal of Sustainable Agriculture
 

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