Strategy for developing of small medium industry to creative industry in special culinary, Sarolangun Regency

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Title Strategy for developing of small medium industry to creative industry in special culinary, Sarolangun Regency
 
Creator Fitriaty, Fitriaty
Kurniawan, Dwi
 
Description This study aims to obtain a description of small and medium industries in the area of regional culinary Sarolangun, internal and external factors and formulate strategies to develop the industry to become a creative industry. The method that is used SWOT analysis,  descriptive and qualitative analysis. Based on the research result found that the culinary that can be developed is coconut bread, dodol, kipang cake and curry fish curry fish. The weakness of internal factors lies in working capital, human resources, and external factors lie in marketing and institutional. The recommended strategy is to turn around. Keywords: SME’s, Culinary, SWOT Analysis, Turn around
 
Publisher Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
 
Date 2018-03-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://online-journal.unja.ac.id/index.php/JES/article/view/4613
10.22437/ppd.v5i3.4613
 
Source Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol 5 No 3 (2018): Journal of Perspectives on Financing and Regional Development; 191 - 195
2355-8520
2338-4603
 
Language eng
 
Relation http://online-journal.unja.ac.id/index.php/JES/article/view/4613/3172
 
Rights Copyright (c) 2018 Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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