A COMPARATIVE STUDY OF CONSUMER PREFERENCE OF CADBURY BOURNVITA AND NESTLÉ MILO BEVERAGES IN PORT HARCOURT, RIVERS STATE, NIGERIA

Journal of Applied Sciences and Development [JASD]

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Title A COMPARATIVE STUDY OF CONSUMER PREFERENCE OF CADBURY BOURNVITA AND NESTLÉ MILO BEVERAGES IN PORT HARCOURT, RIVERS STATE, NIGERIA
 
Creator Ozuru,, Henry N.
Amue,, John G.
Amadi,, Blessing Z.
 
Description Cadbury Nigeria Plc and Nestlé Nigeria Plc are leadingmanufacturers of fast-moving consumer goods. Both provide jobopportunities and play significant roles in growing Nigerianeconomy. Bournvita by Cadbury and Milo by Nestlé are similarbeverages. A comparative analysis of their consumer preferencein Port Harcourt, Rivers State, Nigeria is the object of thisstudy. Information was elicited from randomly selected fifty (50)respondents with the help of a 5-point likert scale questionnaire.Data were analyzed using descriptive and inferential statisticaltools. Amongst the findings is that there existed high markedpreference for Milo over Bournvita due to effectiveness of salespromotion, taste, and product packaging. Consumptionfrequency for Milo is 65.4% while Bournvita is 50%. The paperrecommended, among others, that both manufacturers should improve on the tastes of the beverages as well as enhanceddistribution system.
 
Publisher WELFARE AND INDUSTRIAL PROMOTIONS (WIPRO) INTERNATIONAL
 
Contributor
 
Date 2016-12-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jasdevr.org/ej/index.php/jasd/article/view/24
 
Source Journal of Applied Sciences and Development (JASD); Vol 5, No 1 & 2 (2014)
2536-6939
 
Language eng
 
Relation http://jasdevr.org/ej/index.php/jasd/article/view/24/23
 
Rights Copyright (c) 2016 Journal of Applied Sciences and Development (JASD)
 

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