AN EFFICACY APPRAISAL OF COMMUNICATION STRATEGIES FOR MALARIA ERADICATION AMONG ANTENATAL WOMEN IN ENUGU METROPOLIS, NIGERIA

Journal of Applied Sciences and Development [JASD]

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Title AN EFFICACY APPRAISAL OF COMMUNICATION STRATEGIES FOR MALARIA ERADICATION AMONG ANTENATAL WOMEN IN ENUGU METROPOLIS, NIGERIA
 
Creator Eze,, Charles C.
 
Description An evaluation of the effectiveness of communication strategiesfor eradicating malaria among antenatal women in Enugumetropolis, Nigeria was undertaken. Using the surveymethod, a sample of antenatal women in Enugu metropoliswas studied. Results showed the media messages on malariaeradication were not only clearly understood by a segment ofthe target audience, antenatal women, but also addressed thecritical questions on their minds. The messages were alsoeducative, informative and illuminative to the target audience.The messages employ the participatory method. Nonetheless,the messages do not produce behaviour change in the audience, nor do they prompt the audience to take therecommended actions. This paradox was attributed topoverty, which is not only linked to endemic malariachallenge, but also influenced audience response tocampaigns. The study recommended increased exposure timeto improve bombardment, more participatory and integratedcommunication rather than awareness and increasedknowledge, and policy to compel women and children to sleepunder inscticide-treated bed-nets.
 
Publisher WELFARE AND INDUSTRIAL PROMOTIONS (WIPRO) INTERNATIONAL
 
Contributor
 
Date 2016-12-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jasdevr.org/ej/index.php/jasd/article/view/13
 
Source Journal of Applied Sciences and Development (JASD); Vol 3, No 1 & 2 (2012)
2536-6939
 
Language eng
 
Relation http://jasdevr.org/ej/index.php/jasd/article/view/13/12
 
Rights Copyright (c) 2016 Journal of Applied Sciences and Development (JASD)
 

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