Peran Situs Web dalam Meningkatkan Experiential Marketing dan Experiential Value terhadap Kepuasan Pengunjung Concrete Show Se-Asia 2015

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Field Value
 
Title Peran Situs Web dalam Meningkatkan Experiential Marketing dan Experiential Value terhadap Kepuasan Pengunjung Concrete Show Se-Asia 2015
 
Creator Tjhin, Viany Utami
Maulana, Septi
 
Subject Sistem Informasi
marketing mix, service quality, experiential marketing, experiential value, customer satisfaction
 
Description The research was aimed to determine the influence of marketing mix to the satisfaction of trade show visitors; service quality to the satisfaction of trade show visitors; experiential  marketing to the satisfaction of trade show visitors; and experiential value to the satisfaction of trade show visitors. It was used nonprobability sampling with a non-judgmental sampling method. Data was obtained by questionnaires collected from 100 respondents, whom the visitors of Concrete Show South-East (SE)-Asia 2015. The results from this research concluded that marketing mix, service quality, experiential marketing and experiential value has a significant influence and on visitor’s satisfaction of Concrete Show South East Asia 2015. The result revealed among all the independent variables, marketing mix has the most significant influence on customer satisfaction.Index Terms—marketing mix, service quality, experiential marketing, experiential value, customer satisfaction.
 
Publisher Fakultas Teknologi Informasi dan Komunikasi, Universitas Multimedia Nusantara
 
Contributor
 
Date 2017-08-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/SI/article/view/549
 
Source ULTIMA INFOSYS; Vol 8, No 1 (2017): Ultima Infosys; 1-8
Jurnal Sistem Informasi; Vol 8, No 1 (2017): Ultima Infosys; 1-8
2549-4015
2085-4579
 
Language eng
 
Relation http://ejournals.umn.ac.id/index.php/SI/article/view/549/479
 
Rights ##submission.copyrightStatement##
http://creativecommons.org/licenses/by-sa/4.0
 

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