Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic
International journal of social sciences
View Publication Info| Field | Value | |
| Title |
Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic
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| Creator |
Firdaus, Muhammad
Wahab, Zakaria Widiyanti, Marlina Shihab, Muchsin Saggaf |
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| Subject |
COVID-19 pandemic
customer loyalty domestic and export price promotion |
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| Description |
This study was conducted to determine the effect of price and promotion on the loyalty of domestic and export coal customers during the COVID 19 pandemic at PT Bukit Asam, Tbk. The population in this study were all domestic and export coal consumers who made purchases during the COVID-19 pandemic at PT. Bukit Asam, Tbk in 2020 as many as 58 companies. Determining the sample in this study uses a purposive sampling technique. With consideration to save time and effort and get more accurate results, the number of samples used in this study was 100 respondents distributed through distributing questionnaires. The multiple linear regression analysis results show that price has a positive and significant effect on customer loyalty for domestic and export coal during the COVID-19 pandemic at PT Bukit Asam, Tbk. Sales promotion positively and significantly affected customer loyalty for domestic and export coal during the COVID 19 pandemic at PT Bukit Asam, Tbk. The price variable is expected to make adjustments in determining the price of coal by surveying competitors who sell coal. In the sales promotion variable, it is expected that the company can improve in doing more attractive advertising.
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| Publisher |
SLOAP
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| Date |
2022-01-08
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
https://sloap.org/journal/index.php/ijss/article/view/1820
10.21744/ijss.v5n1.1820 |
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| Source |
International journal of social sciences; Vol. 5 No. 1 (2022): Early Release Articles; 8-14
2632-9409 10.21744/ijss.v5n1.2022 |
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| Language |
eng
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| Relation |
https://sloap.org/journal/index.php/ijss/article/view/1820/637
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| Rights |
Copyright (c) 2022 International journal of social sciences
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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