Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic

International journal of social sciences

View Publication Info
 
 
Field Value
 
Title Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic
 
Creator Firdaus, Muhammad
Wahab, Zakaria
Widiyanti, Marlina
Shihab, Muchsin Saggaf
 
Subject COVID-19 pandemic
customer loyalty
domestic and export
price
promotion
 
Description This study was conducted to determine the effect of price and promotion on the loyalty of domestic and export coal customers during the COVID 19 pandemic at PT Bukit Asam, Tbk. The population in this study were all domestic and export coal consumers who made purchases during the COVID-19 pandemic at PT. Bukit Asam, Tbk in 2020 as many as 58 companies. Determining the sample in this study uses a purposive sampling technique. With consideration to save time and effort and get more accurate results, the number of samples used in this study was 100 respondents distributed through distributing questionnaires. The multiple linear regression analysis results show that price has a positive and significant effect on customer loyalty for domestic and export coal during the COVID-19 pandemic at PT Bukit Asam, Tbk. Sales promotion positively and significantly affected customer loyalty for domestic and export coal during the COVID 19 pandemic at PT Bukit Asam, Tbk. The price variable is expected to make adjustments in determining the price of coal by surveying competitors who sell coal. In the sales promotion variable, it is expected that the company can improve in doing more attractive advertising.
 
Publisher SLOAP
 
Date 2022-01-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://sloap.org/journal/index.php/ijss/article/view/1820
10.21744/ijss.v5n1.1820
 
Source International journal of social sciences; Vol. 5 No. 1 (2022): Early Release Articles; 8-14
2632-9409
10.21744/ijss.v5n1.2022
 
Language eng
 
Relation https://sloap.org/journal/index.php/ijss/article/view/1820/637
 
Rights Copyright (c) 2022 International journal of social sciences
http://creativecommons.org/licenses/by-nc-nd/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library