FAKTOR–FAKTOR KEBERHASILAN WIRAUSAHA MAHASISWA BERBASIS MARKETING MIX 7P

Jurnal Kewirausahaan dan Bisnis

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Title FAKTOR–FAKTOR KEBERHASILAN WIRAUSAHA MAHASISWA BERBASIS MARKETING MIX 7P
 
Creator Susantiningrum, Susantiningrum
Legowo, Edy
Sakuntalawati, LV Ratna Devi
Ibad, Irsyadul
Kurniawati, Dyah Yuni
Akbarini, Nur Rahmi
 
Description The level of success of PMW in several universities in producing new entrepreneurs (WUB) is still not optimal. Failure factors dominate PMW students more than success factors. Therefore, the purpose of this study is to analyze the success factors of student entrepreneurship based on the 7P Marketing Mix. The research method used is quantitative research. The results showed that in culinary and non-culinary businesses, the same success factors are in the elements of price, promotion, place, people, and process. In culinary, non-culinary, and service businesses, the same success factor lies in the process element. The similarities that do not exist in all elements indicate that the success factors found in the three business groups have their own uniquenessKeywords: Marketing Mix 7P, Student Entrepreneurship, Success Factors
 
Publisher Universitas Sebelas Maret
 
Contributor Universitas Sebelas Maret
 
Date 2021-12-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://jurnal.uns.ac.id/kewirausahaan-dan-bisnis/article/view/49124
10.20961/jkb.v26i2.49124
 
Source Jurnal Kewirausahaan dan Bisnis; Vol 26, No 2 (2021): December; 100-111
2549-1555
1979-861X
 
Language ind
 
Relation https://jurnal.uns.ac.id/kewirausahaan-dan-bisnis/article/view/49124/33933
10.20961/jkb.v26i2.49124.g33933
 
Rights Copyright (c) 2021 Jurnal Kewirausahaan dan Bisnis
http://creativecommons.org/licenses/by-nc/4.0
 

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