STRATEGI BERTAHAN MASYARAKAT DENPASAR PADA MASA PANDEMI COVID- 19 (STUDI PADA PENERIMA PROGRAM STIMULUS PIP2)

Jurnal Kewirausahaan dan Bisnis

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Title STRATEGI BERTAHAN MASYARAKAT DENPASAR PADA MASA PANDEMI COVID- 19 (STUDI PADA PENERIMA PROGRAM STIMULUS PIP2)
 
Creator Arsa, I Ketut Sida
Widiastini, Ni Made Ary
Koma, Fajar Yualida Isti
 
Description The pandemic has an impact on the economic decline of the people in Bali, especially in Denpasar, which is the provincial capital. The government has taken various ways to help people survive in difficult times. This study aims to analyze and describe the resilience strategy of the Denpasar City community during the COVID-19 pandemic by observing the recipients of the PIP2 (Pandemic Incubation Program) stimulus program. Collecting research data using a questionnaire method (Google Form), interviews with respondents (either directly or indirectly/WhatsApp), and documentation. The data were analyzed descriptively qualitatively using a cultural studies approach. In this study, it was found that the stimulus program provided by the Denpasar City Government was welcomed by people who had a Denpasar ID card by submitting a proposal for submitting funds by showing the business being developed. Capital in the form of cash received can be used to expand their business even though only a few participants are able to survive until the program ends. In addition to continuing to innovate products through direct or by WhatsApp discussions with a business incubator as a companion, participants who received the PIP2 stimulus program also used social media to sell products.Keywords: Community, Denpasar, Program, Resilience, Stimulus, Strategy
 
Publisher Universitas Sebelas Maret
 
Contributor
 
Date 2021-12-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://jurnal.uns.ac.id/kewirausahaan-dan-bisnis/article/view/54311
10.20961/jkb.v26i2.54311
 
Source Jurnal Kewirausahaan dan Bisnis; Vol 26, No 2 (2021): December; 137-146
2549-1555
1979-861X
 
Language ind
 
Relation https://jurnal.uns.ac.id/kewirausahaan-dan-bisnis/article/view/54311/33992
10.20961/jkb.v26i2.54311.g33992
 
Rights Copyright (c) 2021 Jurnal Kewirausahaan dan Bisnis
http://creativecommons.org/licenses/by-nc/4.0
 

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