Localizing National Issue as a Campaign Strategy in West Java Governor Election 2018

Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora

View Publication Info
Field Value
Title Localizing National Issue as a Campaign Strategy in West Java Governor Election 2018
Creator Amin, Muryanto
Ritonga, Alwi Dahlan
Muradi, Muradi
Subject kampanye; strategi; pilkada
Description West Java becomes one of central attention in the governor election in 2018. This article attempts to depict how the strategy of the governor candidate pair Sudrajat-Akhmad Syaikhu (henceforth ASYIK) in gaining the votes in the local leader election. This study used a documentation method with a type of descriptive analysis. The data were taken from online media including Liputan6.com, Detik.com, Pikiran-Rakyat.com, and Republika.com. It was found that the ASYIK candidate pair used campaign strategy by localizing national issues so that it could increase the electability and gain a large number of votes on election day. Unexpectedly, by using this strategy, they could get second place with the most votes. Whereas, previously, from the findings of several survey institutions, the ASYIK pair was predicted to be in the third position with a large gap of electability and popularity behind the top two pairs. But, after final counting and recapitulation of the election that was held on 27th June 2018, ASYIK ranked in the top two after overtaking the pair of Dedy Mizwar – Dedy Mulyadi.
Publisher Pusat Kajian Humaniora FBS Universitas Negeri Padang
Date 2021-12-31
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://ejournal.unp.ac.id/index.php/humanus/article/view/115045
Source HUMANUS; Vol 20, No 2 (2021); 198-209
Humanus; Vol 20, No 2 (2021); 198-209
Language eng
Relation http://ejournal.unp.ac.id/index.php/humanus/article/view/115045/pdf
Rights Copyright (c) 2021 Humanus

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library