Localizing National Issue as a Campaign Strategy in West Java Governor Election 2018

Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora

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Title Localizing National Issue as a Campaign Strategy in West Java Governor Election 2018
 
Creator Amin, Muryanto
Ritonga, Alwi Dahlan
Muradi, Muradi
 
Subject kampanye; strategi; pilkada
 
Description West Java becomes one of central attention in the governor election in 2018. This article attempts to depict how the strategy of the governor candidate pair Sudrajat-Akhmad Syaikhu (henceforth ASYIK) in gaining the votes in the local leader election. This study used a documentation method with a type of descriptive analysis. The data were taken from online media including Liputan6.com, Detik.com, Pikiran-Rakyat.com, and Republika.com. It was found that the ASYIK candidate pair used campaign strategy by localizing national issues so that it could increase the electability and gain a large number of votes on election day. Unexpectedly, by using this strategy, they could get second place with the most votes. Whereas, previously, from the findings of several survey institutions, the ASYIK pair was predicted to be in the third position with a large gap of electability and popularity behind the top two pairs. But, after final counting and recapitulation of the election that was held on 27th June 2018, ASYIK ranked in the top two after overtaking the pair of Dedy Mizwar – Dedy Mulyadi.
 
Publisher Pusat Kajian Humaniora FBS Universitas Negeri Padang
 
Contributor
 
Date 2021-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.unp.ac.id/index.php/humanus/article/view/115045
10.24036/humanus.v20i2.115045
 
Source HUMANUS; Vol 20, No 2 (2021); 198-209
Humanus; Vol 20, No 2 (2021); 198-209
2528-3936
1410-8062
10.24036/humanus.v20i2
 
Language eng
 
Relation http://ejournal.unp.ac.id/index.php/humanus/article/view/115045/pdf
 
Rights Copyright (c) 2021 Humanus
https://creativecommons.org/licenses/by-nc/4.0
 

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