ANALISIS PENGARUH STRATEGI OFFLINE TO ONLINE (O2O) TERHADAP PENJUALAN UMKM MITRA APLIKASI BADOKANGRESIK.ID

NIAGAWAN

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Title ANALISIS PENGARUH STRATEGI OFFLINE TO ONLINE (O2O) TERHADAP PENJUALAN UMKM MITRA APLIKASI BADOKANGRESIK.ID
 
Creator Firdaus, Alfista
Sulistyowati, Raya
 
Subject Offline to Online; Sales; MSME
 
Description Business strategies that MSMEs can implement in the digitization era is the Offline to Online (O2O) strategy. This study aims to analyze the influence of Offline to Online (O2O) strategy on the MSMEs sales of BadokanGresik.id application partners. This research is descriptive quantitative research. The sampling techniqueused is random sampling where the sample used is 62 MSME partners in the BadokanGresik.id application. The data collection technique used a questionnaire distributed with the help of Google Form. The hypothesis was tested using simple linear regression analysis processed with SPSS 25, including t test, coefficient of setermination test and F test. The results of data analysis showed that partially, Offline to Online (O2O) strategy has a significant and positive effect on sales. Simultaneously, the Offline to Online (O2O) strategy has positively and significantly influence ales of MSMEs.
 
Publisher Fakultas Ekonomi Universitas Negeri Medan
 
Contributor Universitas Negeri Surabaya
 
Date 2021-11-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.unimed.ac.id/2012/index.php/niagawan/article/view/25846
10.24114/niaga.v10i3.25846
 
Source Niagawan; Vol 10, No 3 (2021): NIAGAWAN VOL 10 NO 3 NOVEMBER 2021; 206-213
2579-8014
2301-7775
10.24114/niaga.v10i3
 
Language eng
 
Relation https://jurnal.unimed.ac.id/2012/index.php/niagawan/article/view/25846/16906
https://jurnal.unimed.ac.id/2012/index.php/niagawan/article/downloadSuppFile/25846/3686
 
Rights Copyright (c) 2021 Niagawan
 

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