Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan

Risenologi : Jurnal Sains, Teknologi, Sosial, Pendidikan, dan Bahasa

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Title Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan
Creator I Gede Wisnu Satria Chandra Putra
Halim Agung
Rustono Farady Marta
Subject Online Loans
Security Awareness
Customer Interest
Financial Technology
Digital Business
Description The outbreak of cases of illegal online loans and violations of user data privacy have caused digital credit applications to not be recommended as a top priority to meet people's financial needs. On the other hand, the trend shows that digital credit application users tend to continue to increase over time. Therefore, the author initiated this study which aims to see the effect of public awareness on security (X Variable = Security Awareness) on their interest in using online loan applications (Y Variable = Customer Interest). The research was conducted using statistical testing methods with questionnaire-based data collection. The method used is by testing the validity and reliability, then ends with testing the hypothesis. This study succeeded in collecting data from 128 respondents and after processing and analyzing the data, it was obtained that security awareness had a significant positive effect. The findings of this study indicate that the factor of public awareness of security drives their desire to use digital credit applications.
Publisher Kelompok Peneliti Muda Universitas Negeri Jakarta
Date 2021-10-25
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Risenologi; Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Research; 11-17
Language eng
Rights Copyright (c) 2021 Risenologi

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