PERAN ANAK-ANAK DALAM IKLAN TELEVISI

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Title PERAN ANAK-ANAK DALAM IKLAN TELEVISI
CHILDREN ROLE IN TELEVISION ADS
 
Creator Silviana, Linda Mega
 
Description Iklan televisi yang diperankan oleh anak-anak mendapatkan pelanggaran terkait aturan periklanan yang disebut dengan EPI (Etika Pariwara Indonesia), di antaranya iklan Tri Indie+, iklan Wall’s Selection, dan iklan margarin Forvita. Pesan yang terkandung dalam iklan yang diteliti lebih menekankan pada penggambaran sifat, karakter, serta cara pandang anak-anak mengenai kehidupan sekitar lingkungannya dalam membawa muatan pesan dari masing-masing produk yang diiklankan. Penggambaran cara pandang iklan dikemas dalam pendekatan dan gaya iklan yang mengandung unsur kritik dan komedi yang diperkuat dari Isi Wimba yang menggambarkan stereotip anak-anak berdasarkan atribut yang digunakan, penggambaran lingkungan yang dekat dan sesuai dengan karakter anak, serta narasi dalam iklan.
Television advertisements played by children get violations related to advertising rules called EPI (Etika Pariwara Indonesia), including Tri Indie + ads, Wall’s Selection ads, and Forvita margarine advertisements. The message contained in the advertisements studied emphasizes more on the description of the nature, character, and way of view of children about the life around their environment in carrying the message content of each advertised product. The depiction of the perspective of advertising is packaged in an advertising approach and style that contains elements of criticism and comedy reinforced from the Wimba Content that depicts the stereotypes of children based on the attributes used, depictions of the environment that are close and in accordance with the character of the child, and the narrative in the ad.
 
Publisher Universitas Komputer Indonesia
 
Date 2018-03-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unikom.ac.id/index.php/artic/article/view/2381
10.34010/artic.2018.1.2381.41-49
 
Source ARTic; Vol 1 (2018); 41-49
ARTic; Vol 1 (2018); 41-49
2715-2618
10.34010/artic.2018.1
 
Language ind
 
Relation https://ojs.unikom.ac.id/index.php/artic/article/view/2381/1752
 
Rights Copyright (c) 2018 Author
http://creativecommons.org/licenses/by/4.0
 

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