E-Commerce Based Digital Marketing Using Business Model Canvas


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Title E-Commerce Based Digital Marketing Using Business Model Canvas
E-Commerce Based Digital Marketing Using Business Model Canvas
Creator Akbar, Muhammad Naufal
Ariesta, Atik
Description The digital era, which is quickly evolving nowadays, necessitates the use of online stores by business owners to compete for as many clients as possible. E-commerce is the process of selling, purchasing, and marketing a product over the internet network. Conventional sales of items that do not maximize the use of promotional media will result in sales declining and many products not being sold. Traditional sales must instantly transition to digital marketing via e-commerce websites using a Content Management System (CMS) so that retailers can have their charm to improve product sales. The benefit of this research is to make online sales utilizing a Content Management System (CMS) to improve business operations and product marketing by employing Search Engine Optimization (SEO) to reduce product marketing expenditures. The Business Model Canvas (BMC) is used to create an online business model. Unified Modeling Language (UML) diagrams, such as Activity Diagrams, Use Case Diagrams, Component Diagrams, and System Sequence Diagrams, are used in the system design. As a result of this research, the e-commerce website will be displayed on the first page of the search site, allowing it to assist shop transaction activities and serve as a promotional medium.
Publisher Universitas Dr. Soetomo
Date 2021-07-31
Type info:eu-repo/semantics/article
Format application/pdf
Identifier https://ejournal.unitomo.ac.id/index.php/inform/article/view/3985
Source Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi; Vol 6 No 2 (2021); 127-132
Language eng
Relation https://ejournal.unitomo.ac.id/index.php/inform/article/view/3985/1990
Rights Copyright (c) 2021 Muhammad Naufal Akbar, Atik Ariesta

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