The influence of celebrity endorsers and product reviews on shopataleen consumers' buying interests through shopee in Palembang

International journal of life sciences & earth sciences

View Publication Info
 
 
Field Value
 
Title The influence of celebrity endorsers and product reviews on shopataleen consumers' buying interests through shopee in Palembang
 
Creator Pratiwi, Novita Dian
Wahab, Zakaria
Andriana, Isni
Adam, Mohamad
Widiyanti, Marlina
 
Subject buying interest
celebrity endorser
consumers
product reviews
shopee
 
Description This study aimed to analyze the effect of celebrity endorsers and product reviews on the buying interest of Shopataleen consumers through shops in the city of Palembang. This study uses multiple linear regression analysis to examine data from 133 respondents. The results showed that the celebrity endorser variable and product review positively and significantly affected consumer buying interest, either partially or simultaneously.
 
Publisher SLOAP
 
Date 2021-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://sloap.org/journal/index.php/ijle/article/view/1711
10.31295/ijle.v4n1.1711
 
Source International journal of life sciences & earth sciences; Vol. 4 No. 1 (2021): Early Release Articles; 19-29
2632-9425
10.21744/ijle.v4n1.2021
 
Language eng
 
Relation https://sloap.org/journal/index.php/ijle/article/view/1711/518
 
Rights Copyright (c) 2021 International journal of life sciences & earth sciences
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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