ANALISIS PENINGKATAN KEPUTUSAN KUNJUNGAN WISATAWAN MELALUI PROMOSI, PRASARANA DAN PELAYANAN

AKMEN Jurnal Ilmiah

View Publication Info
 
 
Field Value
 
Title ANALISIS PENINGKATAN KEPUTUSAN KUNJUNGAN WISATAWAN MELALUI PROMOSI, PRASARANA DAN PELAYANAN
ANALISIS PENINGKATAN KEPUTUSAN KUNJUNGAN WISATAWAN MELALUI PROMOSI, PRASARANA DAN PELAYANAN
 
Creator Imaduddin, Imaduddin
Budiandriani, Budiandriani
Bahari, Andi Faisal
 
Description This study aims to determine the effect of promotion, infrastructure and services on the decision to visit Seruni Beach tourism in Bantaeng Regency. This research approach uses a quantitative approach. With the sample used, amounting to 100 samples with predetermined criteria. And then the data analysis model used is multiple linear regression analysis processed using SPSS. Based on the results of the research conducted, it shows that simultaneously promotion, infrastructure and services together have an effect on tourist visit decisions. Then partially the quality of promotion has an effect on tourist visits, while the quality of infrastructure and services has no effect on tourist visit decisions.
Penelitian ini bertujuan untuk mengetahui pengaruh Promosi, Prasarana dan Pelayanan Terhadap Keputusan Kunjungan Wisata Pantai Seruni di Kabupaten Bantaeng. Pendekatan penelitian ini menggunakan pendekatan kuantitatif, sampel yang digunakan yaitu berjumlah 100 orang sampel dengan kriteria yang telah ditentukan. Dan selanjutnya model analisis data yang digunakan adalah analisis regresi linear berganda yang diolah menggunakan SPSS. Berdasarkan hasil penelitian yang dilakukakan menunjukkan bahwa secara simultan promosi, prasarana dan pelayanan secara bersama sama berpengaruh terhadap keputusan kunjungan wisatawan. Kemudian secara parsial kualitas promosi berpengaruh terhadap kunjungan wisatawan, sedangkan kualitas prasarana dan pelayanan tidak berpengaruh terhadap keputusan kunjungan wisatawan.
 
Publisher Lembaga Penelitian dan Publikasi Nobel Indonesia
 
Date 2021-04-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-jurnal.stienobel-indonesia.ac.id/index.php/akmen/article/view/1342
10.37476/akmen.v18i1.1342
 
Source AkMen JURNAL ILMIAH; Vol 18 No 1 (2021): AkMen JURNAL ILMIAH; 28-35
2621-4377
1829-8524
10.37476/akmen.v18i1
 
Language eng
 
Relation https://e-jurnal.stienobel-indonesia.ac.id/index.php/akmen/article/view/1342/1029
 
Rights Copyright (c) 2021 AkMen JURNAL ILMIAH
http://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library