COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR
International Journal of Students' Research in Technology & Management
View Publication Info| Field | Value | |
| Title |
COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR
|
|
| Creator |
Hasan, Zahid
Ibne Hafiz, Talha |
|
| Subject |
Covid-19
Combined Business Tourism Pandemic Strategy Market Orientation Restaurant Model Covid-19 |
|
| Description |
Purpose of the study: The purpose of the study is to set up a restaurant business in Cox’s Bazar in this Covid-19 scenario with a low budget and providing premium services. People's purchasing power has been decreased due to this situation and they demand to get premium services at cheaper prices. Methodology: A market analysis has been performed as well as the present situation has been studied. A proper business plan has been setup with the layout of the restaurant. Main Findings: It has been found that a better amount of profit can be achieved by satisfying the customer with lower price than the present competitors. It also has been observed that combining more than 2 businesses will help to achieve the profit margin in quick time. Customer satisfaction is also high in this type of strategy. Applications of this study: New entrepreneurs made enough observations to create their new business model which will help them to make this business profitable. This model is an ideal model for a start-up business with a low budget. Novelty/Originality of this study: As the real-time study has been studied and the real situations have been considered, this study will be helpful for the new entrepreneur. |
|
| Publisher |
GIAP Journals
|
|
| Date |
2021-03-06
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
|
| Format |
application/pdf
|
|
| Identifier |
https://giapjournals.com/ijsrtm/article/view/ijsrtm.2021.911
10.18510/ijsrtm.2021.911 |
|
| Source |
International Journal of Students' Research in Technology & Management; Vol. 9 No. 1 (2021); 01-14
2321-2543 |
|
| Language |
eng
|
|
| Relation |
https://giapjournals.com/ijsrtm/article/view/ijsrtm.2021.911/3382
https://giapjournals.com/ijsrtm/article/view/ijsrtm.2021.911/3405 |
|
| Rights |
Copyright (c) 2021 Zahid Hasan, Talha Ibne Hafiz
https://creativecommons.org/licenses/by-sa/4.0 |
|
