COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR

International Journal of Students' Research in Technology & Management

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Field Value
 
Title COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR
 
Creator Hasan, Zahid
Ibne Hafiz, Talha
 
Subject Covid-19
Combined Business
Tourism
Pandemic
Strategy
Market Orientation
Restaurant Model
Covid-19
 
Description Purpose of the study: The purpose of the study is to set up a restaurant business in Cox’s Bazar in this Covid-19 scenario with a low budget and providing premium services. People's purchasing power has been decreased due to this situation and they demand to get premium services at cheaper prices.
Methodology: A market analysis has been performed as well as the present situation has been studied. A proper business plan has been setup with the layout of the restaurant.  
Main Findings: It has been found that a better amount of profit can be achieved by satisfying the customer with lower price than the present competitors. It also has been observed that combining more than 2 businesses will help to achieve the profit margin in quick time. Customer satisfaction is also high in this type of strategy.
Applications of this study: New entrepreneurs made enough observations to create their new business model which will help them to make this business profitable. This model is an ideal model for a start-up business with a low budget.
Novelty/Originality of this study: As the real-time study has been studied and the real situations have been considered, this study will be helpful for the new entrepreneur.
 
Publisher GIAP Journals
 
Date 2021-03-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://giapjournals.com/ijsrtm/article/view/ijsrtm.2021.911
10.18510/ijsrtm.2021.911
 
Source International Journal of Students' Research in Technology & Management; Vol. 9 No. 1 (2021); 01-14
2321-2543
 
Language eng
 
Relation https://giapjournals.com/ijsrtm/article/view/ijsrtm.2021.911/3382
https://giapjournals.com/ijsrtm/article/view/ijsrtm.2021.911/3405
 
Rights Copyright (c) 2021 Zahid Hasan, Talha Ibne Hafiz
https://creativecommons.org/licenses/by-sa/4.0
 

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