Media Video Promosi Pada Roofpark Cafe & Restaurant Pucak Bogor Jawa Barat

Technomedia Journal

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Title Media Video Promosi Pada Roofpark Cafe & Restaurant Pucak Bogor Jawa Barat
Creator Sunarya, Lusyani
Purbayani, Ayunda Dwi
Handayani, Nadya
Description ABSTRACT
Current promotional activities are very important to introduce a product or service to increase the appeal of the wider community. Previously Roofpark Café & Restaurant only used simple video vlogs, websites, and used several printed media in the form of brochures, banners and newspaper media. So that the promotion media is not right, the information is still incomplete in informing the latest developments. Roofpark Café & Restaurant is a café that has an instagramble and garden concept. Roofpark Café & Restaurant is located on Jl. Raya Cimacan, Palasari, Kec. Cipanas, Cianjur Regency, West Java. Current problems require the design of promotional video media with more complete, updated and interesting information. So there is a need for promotional videos through social media and YouTube, so that it can increase the target of visitors every year and can be known to the wider community. The research method is to use data collection methods, SWOT analysis, media design, and the concept of media production (KPM), namely pre production, production, and postproduction. The results of this research are in the form of promotional video media for Roofpark Café & Restaurant which is expected to attract public interest in Roofpark Café & Restaurant.
Keywords ___ Promotion Video, Information, Restaurant
Kegiatan promosi saat ini sangat penting untuk memperkenalkan suatu produk atau jasa guna meningkatkan daya Tarik masyarakat luas. Roofpark Café & Restaurant sebelumnya hanya menggunakan media video vlog yang masih sederhana, website, serta menggunakan beberapa media cetak berupa brosur, banner dan media Koran. Sehingga media promosinya dirasa belum tepat, informasinya masih kurang lengkap dalam menginformasikan perkembangan terbaru. Roofpark Café & Restaurant merupakan café yang memiliki konsep instagramable dan garden. Roofpark Café & Restaurant berlokasi di Jl. Raya Cimacan, Palasari, Kec. Cipanas, Kabupaten Cianjur, Jawa Barat. Permasalahan saat ini membutuhkan perancangan media video promosi dengan informasi yang lebih lengkap, update dan menarik. Maka diperlukan adanya video promosi melalui social media dan youtube, sehingga dapat meningkatkan target pengunjung setiap tahunnya dan dapat dikenal masyarakat luas. Metode penelitiannya yaitu dengan Menggunakan Metode Pengumpulan Data, Analisis SWOT, Perancangan Media, dan Konsep Produksi Media (KPM). Hasil dari penelitian ini berupa media video promosi Roofpark Café & Restaurant yang diharapkan dapat menarik minat masyarakat pada Roofpark Café & Restaurant.
Kata Kunci ___ Video Promosi, Informasi, Restaurant
Publisher iLearning Journal Center (iJC)
Date 2021-01-23
Type info:eu-repo/semantics/article
Format application/pdf
Source Technomedia Journal; Vol. 5 No. 2 Februari (2021): TMJ (Technomedia Journal); 220-234
Technomedia Journal; Vol 5 No 2 Februari (2021): TMJ (Technomedia Journal); 220-234
Language ind
Rights Hak Cipta (c) 2021 Technomedia Journal

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