The Effect of Corporate Social Responsibility Activity on Company Performance, with the Image of the Company as an Intervening Variable
International Journal of Multicultural and Multireligious Understanding
View Publication Info| Field | Value | |
| Title |
The Effect of Corporate Social Responsibility Activity on Company Performance, with the Image of the Company as an Intervening Variable
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| Creator |
Putra, I Wibaksha Aditya
Baridwan, Zaki Prastiwi, Arum |
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| Subject |
Economy, Social, Environmental Aspects, Company image, Company Performance.
Economy; Social; Environmental Aspects; Company image; Company Performance |
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| Description |
This research aimed to find out Corporate Social Responsibility (CSR) toward social, economic, environment aspects on the sustainability of hotels in Bali. This research took a sample of employees of 3, 4 and 5 star hotels in Bali of 254 respondents using survey methods and primary data. The sample selection technique in this research used purposive sampling, data analysis using multiple regression. The results showed that the first problem was the social aspect variables had a positive effect on company image. Second, economic aspects had a positive effect on company image. Third, environmental aspects had a positive effect on company image. Fourth, the social aspect variable had a positive effect on company performance. Fifth, environmental aspects had a positive effect on company performance. Sixth, environmental aspects had a positive effect on company performance. Seventh, corporate image had a positive effect toward company performance.
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| Publisher |
University of Hamburg
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| Contributor |
—
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| Date |
2021-01-09
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://ijmmu.com/index.php/ijmmu/article/view/2259
10.18415/ijmmu.v7i11.2259 |
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| Source |
International Journal of Multicultural and Multireligious Understanding; Vol 7, No 11 (2020): December 2020; 510-518
2364-5369 2364-5369 10.18415/ijmmu.v7i11 |
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| Language |
eng
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| Relation |
http://ijmmu.com/index.php/ijmmu/article/view/2259/1951
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| Rights |
Copyright (c) 2020 International Journal of Multicultural and Multireligious Understanding
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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