The Effect of Corporate Social Responsibility Activity on Company Performance, with the Image of the Company as an Intervening Variable

International Journal of Multicultural and Multireligious Understanding

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Field Value
 
Title The Effect of Corporate Social Responsibility Activity on Company Performance, with the Image of the Company as an Intervening Variable
 
Creator Putra, I Wibaksha Aditya
Baridwan, Zaki
Prastiwi, Arum
 
Subject Economy, Social, Environmental Aspects, Company image, Company Performance.
Economy; Social; Environmental Aspects; Company image; Company Performance
 
Description This research aimed to find out Corporate Social Responsibility (CSR) toward social, economic, environment aspects on the sustainability of hotels in Bali. This research took a sample of employees of 3, 4 and 5 star hotels in Bali of 254 respondents using survey methods and primary data. The sample selection technique in this research used purposive sampling, data analysis using multiple regression. The results showed that the first problem was the social aspect variables had a positive effect on company image. Second, economic aspects had a positive effect on company image. Third, environmental aspects had a positive effect on company image. Fourth, the social aspect variable had a positive effect on company performance. Fifth, environmental aspects had a positive effect on company performance. Sixth, environmental aspects had a positive effect on company performance. Seventh, corporate image had a positive effect toward company performance.
 
Publisher University of Hamburg
 
Contributor
 
Date 2021-01-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ijmmu.com/index.php/ijmmu/article/view/2259
10.18415/ijmmu.v7i11.2259
 
Source International Journal of Multicultural and Multireligious Understanding; Vol 7, No 11 (2020): December 2020; 510-518
2364-5369
2364-5369
10.18415/ijmmu.v7i11
 
Language eng
 
Relation http://ijmmu.com/index.php/ijmmu/article/view/2259/1951
 
Rights Copyright (c) 2020 International Journal of Multicultural and Multireligious Understanding
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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