Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District

Publik : (Jurnal Ilmu Administrasi)

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Field Value
 
Title Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District
 
Creator Rita, Rita
Arifin, Muhammad
 
Subject Strategy: Tourism Development: Restaurants: Visitors
 
Description This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.
 
Publisher Universitas Muhammadiyah Gorontalo
 
Contributor
 
Date 2020-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Articles
 
Format application/pdf
 
Identifier https://journal.umgo.ac.id/index.php/Publik/article/view/723
10.31314/pjia.9.2.132-145.2020
 
Source Publik (Jurnal Ilmu Administrasi); Vol 9, No 2 (2020): December 2020; 132-145
Publik : (Jurnal Ilmu Administrasi); Vol 9, No 2 (2020): December 2020; 132-145
2581-2084
2301-573X
 
Language eng
 
Relation https://journal.umgo.ac.id/index.php/Publik/article/view/723/414
 
Rights Copyright (c) 2020 Publik (Jurnal Ilmu Administrasi)
http://creativecommons.org/licenses/by-sa/4.0
 

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