EFISIENSI PEMASARAN KAYU SENGON (Falcataria moluccana) DI AREAL HUTAN RAKYAT PEKON LENGKUKAI, KABUPATEN TANGGAMUS, PROVINSI LAMPUNG (Marketing Efficiency of Sengon (Falcataria moluccana) Wood in Lengkukai Village, Tanggamus District, Lampung Province)

Jurnal Penelitian Hutan Tanaman

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Title EFISIENSI PEMASARAN KAYU SENGON (Falcataria moluccana) DI AREAL HUTAN RAKYAT PEKON LENGKUKAI, KABUPATEN TANGGAMUS, PROVINSI LAMPUNG (Marketing Efficiency of Sengon (Falcataria moluccana) Wood in Lengkukai Village, Tanggamus District, Lampung Province)
 
Creator Kusuma, Rian Betti
Kaskoyo, Hari
Qurniati, Rommy
 
Subject Keragaan pasar; lembaga pemasaran; margin; saluran pemasaran; sawmill
 
Description                                                 ABSTRACT Wood demand has increased, but wood supply from natural forests and industrial plantations has decreased. Small scale privately owned forest is an alternative to meet wood needs. To ensure the sustainability of small scale privately owned forest, it should provide high profit for the farmers and that can only be achieved by eficiency in the wood marketing. This study aimed to analyzed the efficiency of sengon wood marketing in Pekon Lengkukai Village. The research was conducted in January-February 2020. Data was collected through observation, documentation studies, and interviews with farmers and traders. Respondents consisted of 52 sengon wood farmers selected by simple random sampling and 10 marketing institutions (3 sawmills, 2 traders, and 5 loggers) selected by snowball sampling. The data were analyzed through marketing channels and market performance by using share and profit margin ratio calculation. The results identified four channels of sengon wood marketing, namely: (1) farmers - end consumers (2) farmers - sawmill - consumers, (3) farmers - collectors traders - sawmill - consumers, and (4) farmers - wood cutters - collector - sawmill - consumer. Sawmill has significant influence on marketing and achieved the highest ratio of profit margins. Based on the ratio of profit margins and share price at the farm level, the marketing of sengon wood in Lengkukai Village is inefficient. The bargaining position of farmers needs to be improved, by forming farmer groups as a marketing institution that accommodates and promotes farmer’s sengon wood, and open farmer’s access to market information and capital credit.                                            ABSTRAK Kebutuhan pasokan kayu mengalami peningkatan, tetapi kayu dari hutan alam dan hutan tanaman industri mengalami penurunan. Hutan rakyat menjadi alternatif untuk memenuhi kebutuhan ini. Untuk menjaga kelestarian hutan rakyat, maka petani sebagai pengelolanya harus mendapatkan keuntungan yang tinggi, hal ini dapat tercapai jika pemasarannya efisiensi. Tujuan penelitian ini untuk menganalisis efisiensi pemasaran kayu sengon di Pekon Lengkukai, Kabupaten Tanggamus, Provinsi Lampung. Penelitian dilaksanakan bulan Januari-Februari 2020. Pengambilan data dilakukan melalui observasi lapang, studi dokumentasi dan wawancara pada petani kayu sengon serta lembaga pemasaran yang terlibat. Responden petani kayu sengon yang diwawancara, meliputi 52 orang petani yang dipilih secara acak sederhana, dan 10 lembaga pemasaran (3 sawmill, 2 pedagang pengumpul, dan 5 penebang kayu) yang dipilih menggunakan metode snowball sampling. Data yang diperoleh dianalisis berdasarkan saluran pemasaran dan keragaan pasar melalui perhitungan share dan ratio profit margin. Hasil penelitian mengidentifikasi empat saluran pemasaran kayu sengon di Pekon Lengkukai, Kabupaten Tanggamus, yaitu: (1) petani – konsumen akhir (2) petani – sawmill – konsumen akhir, (3) petani – pedagang pengumpul – sawmill – konsumen akhir, dan (4) petani – penebang kayu – pedagang pengumpul – sawmill – konsumen akhir. Sawmill memiliki pengaruh besar terhadap pemasaran kayu sengon dan juga memperoleh rasio profit margin tertinggi. Berdasarkan ratio profit margin dan share harga di tingkat petani, maka pemasaran kayu sengon di Pekon Lengkukai belum efisien. Untuk pemasaran lebih efisiensi, posisi tawar petani perlu ditingkatkan dengan membentuk kelompok tani sebagai lembaga pemasaran untuk menampung dan memasarkan kayu sengon dari petani, dan membuka akses petani pada informasi pasar kayu sengon dan kredit permodalan. 
 
Publisher Pusat Penelitian dan Pengembangan Hutan
 
Contributor Universitas Lampung
 
Date 2020-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.forda-mof.org/ejournal-litbang/index.php/JPHT/article/view/5936
10.20886/jpht.2020.17.2.101-116
 
Source Jurnal Penelitian Hutan Tanaman; Vol 17, No 2 (2020): JURNAL PENELITIAN HUTAN TANAMAN; 101-116
Jurnal Penelitian Hutan Tanaman; Vol 17, No 2 (2020): JURNAL PENELITIAN HUTAN TANAMAN; 101-116
2442-8930
1829-6327
 
Language ind
 
Relation http://ejournal.forda-mof.org/ejournal-litbang/index.php/JPHT/article/view/5936/5162
 
Rights ##submission.copyrightStatement##
http://creativecommons.org/licenses/by-nc/4.0
 

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