The Effectivity of E-Branding Implementation with CRM Concept on Increased Sales at Catering business in Padang City

Jurnal Ipteks Terapan

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Field Value
 
Title The Effectivity of E-Branding Implementation with CRM Concept on Increased Sales at Catering business in Padang City
 
Creator Pratiwi, Mutiana; Universitas Putra Indonesia YPTK Padang
Arsyah, Ulya Ilhami; Universitas Putra Indonesia YPTK Padang
 
Subject
Information Systems, CRM, SME’s, Branding

 
Description Micro, small and medium enterprises are a business sector that is very helpful in various aspects of the Indonesian economy. In the city of Padang has various types of SME businesses. One of them is Catering. The development of the catering business in this city is very rapid because of the many people's interest in using these services. As a result, there was competition between businesses that showed a significant impact on the catering business so that each of these businesses had to be able to create their own market by creating a brand for their catering business. This research was conducted to determine the effectiveness of the implementation of e-branding UKM Catering Padang City with the concept of CRM (Customer Relationship Management) to increase sales. The results of this study are the determination of the effectiveness of e-branding that has been carried out on the level of marketing and income obtained by SMEs, which have benefits as a form of actualization of the character of the UKM Catering business and to support marketing so that sales increase and increase competitiveness appears. The method used is Customer Relationship Management (CRM).
 
Publisher LLDIKTI Wilayah X
 
Contributor
 
Date 2020-10-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.lldikti10.id/index.php/jit/article/view/5563
10.22216/jit.2020.v14i3.5563
 
Source Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 266-273
Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 266-273
2460-5611
1979-9292
10.22216/jit.2020.v14i3
 
Language eng
 
Relation http://ejournal.lldikti10.id/index.php/jit/article/view/5563/pdf1
10.22216/jit.2020.v14i3.5563
 
Coverage


 
Rights Copyright (c) 2020 Mutiana Pratiwi, Ulya Ilhami Arsyah
http://creativecommons.org/licenses/by-sa/4.0
 

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