THE EFFECT OF PROMOTION AND TOURISM FACILITIES ON TOURIST INTERESTS AND ITS IMPACT ON TOURIST LOYALTY IN MANDEH TOURISM AREA (STUDY BASED TOURISM IN MANDEH TARUSAN AREA WEST SUMATERA)

Jurnal Ipteks Terapan

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Field Value
 
Title THE EFFECT OF PROMOTION AND TOURISM FACILITIES ON TOURIST INTERESTS AND ITS IMPACT ON TOURIST LOYALTY IN MANDEH TOURISM AREA (STUDY BASED TOURISM IN MANDEH TARUSAN AREA WEST SUMATERA)
 
Creator Candana, Dori Mittra; Universitas Putra Indonesia YPTK Padang
Pondrinal, Muhammad; Universitas Putra Indonesia YPTK Padang
Putra, Rio Andhika; Universitas Putra Indonesia YPTK Padang
Purwasih, Ratih; Universitas Putra Indonesia YPTK Padang
 
Subject
promotion, tourist facilities,tourist interest, tourist loyalty.

 
Description This study aims to determine the effect of promotion and tourist facilities on tourist interest and its impact on tourist loyalty in the tourist area of Mandeh. The sample in this study were tourists who visited the Mandeh tourist area. This study uses quantitative methods with Structrul Equation Modeling (SEM) Partial Least Square (PLS) analysis tools. The results in this study indicate a positive and significant effect of promotion and tourism facilities on tourist interest. Promotion and tourism facilities have no significant effect on tourist loyalty. There is also a positive and significant influence of tourist interest on tourist loyalty. Meanwhile, there is a positive and significant influence of promotion and loyalty through tourist interest. And there is a positive and significant influence on tourism facilities and loyalty through tourist interest
 
Publisher LLDIKTI Wilayah X
 
Contributor
 
Date 2020-12-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.lldikti10.id/index.php/jit/article/view/5691
10.22216/jit.2020.v14i4.5691
 
Source Jurnal Ipteks Terapan; Vol 14, No 4 (2020): JIT; 301-308
Jurnal Ipteks Terapan; Vol 14, No 4 (2020): JIT; 301-308
2460-5611
1979-9292
10.22216/jit.2020.v14i4
 
Language eng
 
Relation http://ejournal.lldikti10.id/index.php/jit/article/view/5691/pdf1
http://ejournal.lldikti10.id/index.php/jit/article/downloadSuppFile/5691/1303
10.22216/jit.2020.v14i4.5691
 
Coverage


 
Rights Copyright (c) 2020 Dori Mittra Candana, Muhammad Pondrinal, Rio Andhika Putra, Ratih Purwasih
http://creativecommons.org/licenses/by-sa/4.0
 

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