DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA

Jurnal Ipteks Terapan

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Field Value
 
Title DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA
 
Creator Muhammad, Abulwafa; Universitas Putra Indonesia YPTK Padang
Saputra, Dhio; Universitas Putra Indonesia YPTK Padang
 
Subject
e-fashion, digital marketing, creative industry, data mining

 
Description This research was conducted to determine the digital marketing needs of fashion industry products in the province of West Sumatra. Conducting needs analysis based on current marketing conditions of the fashion industry products provides direction for the development of digital marketing applications that are needed. The analysis in this study uses a data mining algorithm and will produce an integrated digital marketing application for fashion industry players in West Sumatra. So that the fashion industry has a container based on digital marketing to accommodate all products and market it. This will provide greater opportunities for these fashion products to be known by the community and will increase the pattern of product marketing.
 
Publisher LLDIKTI Wilayah X
 
Contributor
 
Date 2020-10-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.lldikti10.id/index.php/jit/article/view/5547
10.22216/jit.2020.v14i3.5547
 
Source Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 260-265
Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 260-265
2460-5611
1979-9292
10.22216/jit.2020.v14i3
 
Language eng
 
Relation http://ejournal.lldikti10.id/index.php/jit/article/view/5547/pdf1
10.22216/jit.2020.v14i3.5547
 
Coverage


 
Rights Copyright (c) 2020 Abulwafa Muhammad, Dhio Saputra
http://creativecommons.org/licenses/by-sa/4.0
 

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