VISITOR SATISFACTION ANALYSIS OF CREATIVE INDUSTRY IN TOURISM LOCATIONS USING SERVQUAL METHOD

Jurnal Ipteks Terapan

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Field Value
 
Title VISITOR SATISFACTION ANALYSIS OF CREATIVE INDUSTRY IN TOURISM LOCATIONS USING SERVQUAL METHOD
 
Creator Gusman, Aggy Pramana; Universitas Putra Indonesia YPTK Padang
Andrianof, Harkamsyah; Universitas Putra Indonesia
Selfira, Silky; Universitas Putra Indonesia YPTK Padang
 
Subject
Servqual Method, travel cluster, creative industries

 
Description The development of Padang City as a city that carries the creative industry began to be felt after the transition from the earthquake in 2009. The city of Padang began to improve to become the center of the creative industry in West Sumatra. The large variety of carvings and famous food and handicrafts has made the potential realm of Mining Majadi the national and foreign spotlight. Creative work produced by the community has become a trend in Indonesia, especially among the younger generation. The creative industry that is developing in Padang City has made a significant contribution, but has not been managed properly and has an impact on overlapping functions of the area and causes inconvenience for tourists. The research method used in this study is the Servqual Method. The data collection method used is divided into two activities, namely primary surveys consisting of field observations, interviews, and distributing questionnaires and secondary surveys consisting of literature studies and data collection through related agencies. The research object is the creative industry in the city of Padang. This research produces calculations with the method Servqual, there are four attributes that have the highest gaps, namely the level of service fulfillment that is still far from the level of customer expectations. These attributes include comfort/facilities/, tour guides can explain information clearly, friendliness. Location near creative industries close to tourism locations, discounts on services, and materials. Keyword : Servqual Method, travel cluster, creative industries
 
Publisher LLDIKTI Wilayah X
 
Contributor
 
Date 2020-10-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.lldikti10.id/index.php/jit/article/view/5543
10.22216/jit.2020.v14i3.5543
 
Source Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 285-291
Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 285-291
2460-5611
1979-9292
10.22216/jit.2020.v14i3
 
Language eng
 
Relation http://ejournal.lldikti10.id/index.php/jit/article/view/5543/pdf1
10.22216/jit.2020.v14i3.5543
 
Coverage


 
Rights Copyright (c) 2020 Aggy Pramana Gusman, Harkamsyah Andrianof, Silky Selfira
http://creativecommons.org/licenses/by-sa/4.0
 

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