DEVELOPMENT OF DIGITAL MARKETING APPLICATIONS OF CREATIVE ECONOMIC PRODUCTS AND SERVICES IN PADANG CITY WITH E-CRM CONCEPT

Jurnal Ipteks Terapan

View Publication Info
 
 
Field Value
 
Title DEVELOPMENT OF DIGITAL MARKETING APPLICATIONS OF CREATIVE ECONOMIC PRODUCTS AND SERVICES IN PADANG CITY WITH E-CRM CONCEPT
 
Creator Akhiyar, Dinul; Universitas Putra Indonesia YPTK Padang
Wisky, Irzal Arief; Universitas Putra Indonesia YPTK Padang
 
Subject
data mining, c45, digital marketing, e-crm, creative economy

 
Description Marketing of creative economy products and services in the city of Padang is currently not integrated into a single marketing application, it can also be seen that the use of information technology has not been optimal. This research was conducted to develop digital marketing applications based on the results of marketing analysis of creative economy products and services in the city of Padang. This research produces knowledge about the conditions and factors that influence the marketing of creative economy products and services in the city of Padang. Then developed a digital marketing application with the concept of electronic customer relationship management (e-crm), so that it will make it easier for consumers to search, view, compare and make transactions. so as to increase sales of creative economy products and services in the city of Padang.
 
Publisher LLDIKTI Wilayah X
 
Contributor
 
Date 2020-12-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.lldikti10.id/index.php/jit/article/view/5546
10.22216/jit.2020.v14i4.5546
 
Source Jurnal Ipteks Terapan; Vol 14, No 4 (2020): JIT; 309-314
Jurnal Ipteks Terapan; Vol 14, No 4 (2020): JIT; 309-314
2460-5611
1979-9292
10.22216/jit.2020.v14i4
 
Language eng
 
Relation http://ejournal.lldikti10.id/index.php/jit/article/view/5546/pdf1
10.22216/jit.2020.v14i4.5546
 
Coverage


 
Rights Copyright (c) 2020 Dinul Akhiyar, Irzal Arief Wisky
http://creativecommons.org/licenses/by-sa/4.0
 

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