CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BUILDING BRANDING LAUAK BADA BUSINESS AT MANDEH TOURISM AREA

Jurnal Ipteks Terapan

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Field Value
 
Title CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BUILDING BRANDING LAUAK BADA BUSINESS AT MANDEH TOURISM AREA
 
Creator Prawiro, Radius; Universitas Putra Indonesia "YPTK" Padang
Trisna, Novi; Universitas Putra Indonesia YPTK Padang
Jamhur, Annisak Izzaty; Universitas Putra Indonesia YPTK Padang
 
Subject


 
Description The concept of CRM is a concept aimed at establishing a good relationship with the customer. The concept of CRM appears based on the paradigm that sellers should be able to maintain the loyalty of consumers who buy their products. The business strategies found in the CRM concept aims to increase customer satisfaction so that it can improve consumer loyalty. In this era of digital and globalization nowadays, where information is so accessible and enjoyed by all circles using the application Pika CRM is very helpful business people in marketing their products, a strong brand can make it very easy to know and sell to consumers because branding or brand users feel so very important to have. Many companies and independent business units currently depend on the brand to market the products they produce so that they can sell easily with a brand that is already known to the community. One of the growing business units currently is a business unit of the side dish of the Mandeh area of West Sumatra's south coast. Therefore, the important role of good and interesting branding is necessary to increase the sales of the Mandeh area side dishes at a higher price
 
Publisher LLDIKTI Wilayah X
 
Contributor
 
Date 2020-10-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://ejournal.lldikti10.id/index.php/jit/article/view/5671
10.22216/jit.2020.v14i3.5671
 
Source Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 20-236
Jurnal Ipteks Terapan; Vol 14, No 3 (2020): JIT; 20-236
2460-5611
1979-9292
10.22216/jit.2020.v14i3
 
Language eng
 
Relation http://ejournal.lldikti10.id/index.php/jit/article/view/5671/pdf1
10.22216/jit.2020.v14i3.5671
 
Coverage


 
Rights Copyright (c) 2020 Radius Prawiro, Novi Trisna, Annisak Izzaty Jamhur
http://creativecommons.org/licenses/by-sa/4.0
 

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