Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed

Jurnal The Messenger

View Publication Info
Field Value
Title Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed
Creator Widya Putri, Dhita
Mormes, Maulida De
Subject Strategy; Planning Messages; Instagram
Description Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed’s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as  planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character.
Publisher Jurnal The Messenger
Date 2017-01-30
Type info:eu-repo/semantics/article
Peer-reviewed Article

Format application/pdf
Source Jurnal The Messenger; Vol 9, No 1 (2017): January-June; 70-78
Language eng
Rights Copyright (c) 2017 Jurnal The Messenger

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library