Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed

Jurnal The Messenger

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Field Value
 
Title Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed
 
Creator Widya Putri, Dhita
Mormes, Maulida De
 
Subject Strategy; Planning Messages; Instagram
 
Description Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed’s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as  planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character.
 
Publisher Jurnal The Messenger
 
Contributor
 
Date 2017-01-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://journals.usm.ac.id/index.php/the-messenger/article/view/429
10.26623/themessenger.v9i1.429
 
Source Jurnal The Messenger; Vol 9, No 1 (2017): January-June; 70-78
2527-2810
2086-1559
10.26623/themessenger.v9i1
 
Language eng
 
Relation http://journals.usm.ac.id/index.php/the-messenger/article/view/429/258
 
Rights Copyright (c) 2017 Jurnal The Messenger
http://creativecommons.org/licenses/by-sa/4.0
 

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