Pengembangan Agrowisata Berbasis Ketahanan Pangan Melalui Strategi Komunikasi Pemasaran di Desa Serang Purbalingga

Jurnal The Messenger

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Field Value
 
Title Pengembangan Agrowisata Berbasis Ketahanan Pangan Melalui Strategi Komunikasi Pemasaran di Desa Serang Purbalingga
 
Creator Sulaiman, Adhi Iman
Kuncoro, Bambang
Sulistyoningsih, Endang Dwi
Nuraeni, Hikmah
Djawahir, Fatmah Siti
 
Subject Ecotourism; Food Security; Local Knowledge; Marketing Communication; Empowerment
 
Description The study aims to analyze the developing agrotourism based on food security through marketing communications strategy. The research method used Participatory Rural Apprasial, data was collected through interviews, observation, documentation and focus group discussion with interactive analysis and SWOT analysis. The informant research  through purposive sampling of 30 people as a community worker in the Serang village, Karangreja subdistrict of  Purbalingga Regency. The results showed corporation effort possession village have not been able to manage the organization, marketing, promotion, developing business units and partnerships, thus require integrated marketing communications model on the empowerment of agrotourism based on food security in the Serang village.
 
Publisher Jurnal The Messenger
 
Contributor
 
Date 2017-01-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://journals.usm.ac.id/index.php/the-messenger/article/view/423
10.26623/themessenger.v9i1.423
 
Source Jurnal The Messenger; Vol 9, No 1 (2017): January-June; 9-25
2527-2810
2086-1559
10.26623/themessenger.v9i1
 
Language eng
 
Relation http://journals.usm.ac.id/index.php/the-messenger/article/view/423/252
 
Rights Copyright (c) 2017 Jurnal The Messenger
http://creativecommons.org/licenses/by-sa/4.0
 

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