Innovation and Market Discipline in Scholarly Publishing

Scholarly and Research Communication

View Publication Info
 
 
Field Value
 
Title Innovation and Market Discipline in Scholarly Publishing
 
Creator Lorimer, Rowland
 
Subject Communication; publishing
Altmetrics; Author social networks; Commercial journal publishing; Concentration of ownership; Demand-driven publishing; Economies of scale in journal publishing; Library publishing; Market discipline; Mobile mindset; Monograph distillations
Scholarly communication
 
Description Background: In the face of extensive, developed-world library endorsement of open access (OA) and not-for-profit publishing, large commercial journal publishers are, paradoxically, increasing market share by means of economies of scale brought about in part by ownership concentration.Analysis: While the market success of commercial journal publishers may benefit from ownership concentration, it is argued that market-oriented innovation has also contributed to their market success. A review of the very lively state of market-oriented innovation in journal publishing and usage metrics is undertaken and three innovation proposals derived from commercial magazines are introduced.Conclusion and implications: The adoption of reader-focused features of commercial journals and the adaptation of the mobile-oriented strategy of commercial magazine publishers that respond to the modern digital information environment and mindset are recommended as strategically sound. Partnering with low-cost promoting, OA-oriented libraries may hobble the ability of not-for-profit journals to maximize their value to researchers.Originality/value: The weakness of OA as a constraining publishing strategy is brought forward and compared to readership building through innovation focused on usage.
 
Publisher Canadian Institute for Studies in Publishing Press
 
Contributor Canadian Institute for Studies in Publishing
 
Date 2016-11-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
research-article
Structural analysis
 
Format application/pdf
text/html
 
Identifier http://src-online.ca/index.php/src/article/view/246
10.22230/src.2016v7n2/3a246
 
Source Scholarly and Research Communication; Vol 7, No 2/3 (2016): Double Issue
1923-0702
 
Language eng
 
Relation http://src-online.ca/index.php/src/article/view/246/469
http://src-online.ca/index.php/src/article/view/246/473
 
Coverage Canada; world
contemporary

 
Rights Copyright (c) 2016 Scholarly and Research Communication
 

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