Price perception and product quality on gas purchasing decisions in PT. Pertamina EP asset 2

International journal of business, economics & management

View Publication Info
 
 
Field Value
 
Title Price perception and product quality on gas purchasing decisions in PT. Pertamina EP asset 2
 
Creator Iskandar, Sofyan
Wahab, Zakaria
Widiyanti, Marlina
Adam, Mohamad
 
Subject companies
price perception
product
purchasing decisions
quality
 
Description This research was conducted aimed to determine the effect of price perception and product quality on purchasing decisions at PT. Pertamina EP Asset 2. The population in this study are all companies that are consumers who purchase gas at PT. Pertamina EP Asset 2 in 2019 as many as 17 companies. The sample used in this study were 102 respondents using a purposive sampling technique. The data collection method uses a questionnaire. The results of the multiple linear regression analysis showed that price perception had a positive and significant effect on gas purchasing decisions at PT. Pertamina EP Asset 2. Product quality has a positive and significant effect on gas purchasing decisions at PT. Pertamina EP Asset 2. By looking at competitors, it is better to immediately improve gas quality. So it has more appeal for consumers so far and prospective customers to continue to make gas purchases from PT. Pertamina EP Asset 2. With good cooperation between PT. Pertamina EP Asset 2 with consumers who are companies that have done so far, it is necessary to increase the quality of the gas produced to give a sense of wanting to make gas purchases.
 
Publisher SLOAP
 
Date 2020-08-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://sloap.org/journal/index.php/ijbem/article/view/161
10.31295/ijbem.v3n1.161
 
Source International journal of business, economics & management; Vol. 3 No. 1 (2020): International Journal of Business, Economics & Management; 134-139
2632-9476
 
Language eng
 
Relation https://sloap.org/journal/index.php/ijbem/article/view/161/295
 
Rights Copyright (c) 2020 International journal of business, economics & management
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library