Penerapan Customer Relationship Management (CRM) pada Aplikasi Pengiriman Pesan Instan Studi Kasus: WhatsApp, WeChat, Line, KakaoTalk

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Title Penerapan Customer Relationship Management (CRM) pada Aplikasi Pengiriman Pesan Instan Studi Kasus: WhatsApp, WeChat, Line, KakaoTalk
 
Creator Ellynia, Ellynia
Tjhin, Viany Utami
 
Description In establish good relationship with customer, companies need to have a good customer relationship management system as well. The purpose of this study is to explore the level of development of the use of instant messaging applications that are used for mobility of companies in establishing relationships with customers; and to investigate the factors considered important for the success of the mobility of companies in establishing relationships with their customers. In this study it was found that not all instant messaging application has a feature which serves to establish rapport with customers. The results showed some of the determinants of success in the utilization of instant messaging applications is the ease of use, target the most used mobile devices, operating systems most used by users, and mobile application user interface that is used.
Index Terms - customer, relationship, management, application, messanging, instant
 
Publisher Universitas Multimedia Nusantara
 
Date 2014-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/SI/article/view/215
10.31937/si.v5i1.215
 
Source Ultima InfoSys : Jurnal Ilmu Sistem Informasi; Vol 5 No 1 (2014): UltimaInfoSys :Jurnal Ilmu Sistem Informasi; 20-26
ULTIMA InfoSys; Vol 5 No 1 (2014): UltimaInfoSys :Jurnal Ilmu Sistem Informasi; 20-26
2549-4015
2085-4579
 
Language ind
 
Relation http://ejournals.umn.ac.id/index.php/SI/article/view/215/187
 
Rights Copyright (c) 2014 Ellynia Ellynia, Viany Utami Tjhin
http://creativecommons.org/licenses/by-sa/4.0
 

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