PENGARUH KOMUNIKASI NCTZEN INDONESIA TERHADAP PERILAKU MEMILIH NCT DREAM

Journal of Digital Education, Communication, and Arts (DECA)

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Field Value
 
Title PENGARUH KOMUNIKASI NCTZEN INDONESIA TERHADAP PERILAKU MEMILIH NCT DREAM
 
Creator Sari, Indah Purnama
Irawatie, Aniek
Kusumastuti, Retno Dyah
 
Description Social media is a social change tool using the internet where social media used by everyone as their communication process that reaches all levels of society to form a group to talk about something that is in common with the group. NCTzen Indonesia is a fan group from the Kpop idol group, NCT Dream that formed from the social media Twitter, nctconfess. The nctconfess followers are considered to be able to influence the activities and behavior of other followers. This research aims to determine the effect of NCTzen Indonesia's communication through Twitter on the voting behaviour of fellow followers using the S-O-R theory as its foundation. This research uses the quantitative approach with a survey method in the form of questionnaires spread through menfess to 100 respondents in the category of followers of Nctconfess who vote in NCT Dream during the promotion period. The results based on the correlation test show that there is a strong relationship between NCTzen Indonesia's communication and voting behaviour. Referring to the test results of the coefficient of determination, they show that the magnitude of the effect generated by the Communication of NCTzen Indonesia (X) on the Voting Behavior (Y) is 39.81% and the remaining 60.19% is influenced by other factors outside this research.
 
Publisher Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Batam
 
Date 2020-04-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.polibatam.ac.id/index.php/DECA/article/view/1932
10.30871/deca.v3i01.1932
 
Source JOURNAL OF DIGITAL EDUCATION, COMMUNICATION, AND ARTS (DECA); Vol 3 No 01 (2020): Journal of Digital Education, Communication, and Arts (DECA)-March 2020; 40-50
2614-6916
10.30871/deca.v3i01
 
Language eng
 
Relation https://jurnal.polibatam.ac.id/index.php/DECA/article/view/1932/1114
 
Rights Copyright (c) 2020 Indah Purnama Sari
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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