Avatars, disconnecting agents: exploring the nuances of the avatar effect in online discourse

Open Science Journal

View Publication Info
 
 
Field Value
 
Title Avatars, disconnecting agents: exploring the nuances of the avatar effect in online discourse
 
Creator Macdonald, Chris
 
Subject Psychology, Economics, Cognition, Sociology, Connection, Communication,
Ethics, Psychology, Economics, Cognition, Sociology, Connection, Communication, Human connection, Ethical decision-making, Disconnecting agents, Avatar effect, Youtube, Internet, Online commenting, Negativity, Positivity, Anonymity, Pseudonymity
 
Description A recurring theme in the study of unethical and harmful behavior is disconnection. And therefore perhaps it is no surprise that when individuals view themselves as a separate entity, they can loosen or even lose their moral compass. This phenomenon is known as the avatar effect. The experiment reported here explores the avatar effect in online communities. It explores whether participants adopt the suggested traits of a given entity when they communicate via that entity. The results revealed that participants' youtube comments were significantly influenced by their username and profile image, despite being asked to give their own opinion. The paper offers further insight into the growing field of disconnecting agents and compromised ethics.
 
Publisher Open Science Journal
 
Contributor
 
Date 2020-05-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://osjournal.org/ojs/index.php/OSJ/article/view/2385
10.23954/osj.v5i2.2385
 
Source Open Science Journal; Vol 5, No 2 (2020): Open Science Journal
2466-4308
 
Language eng
 
Relation https://osjournal.org/ojs/index.php/OSJ/article/view/2385/274
 
Rights Copyright (c) 2020 Open Science Journal
http://creativecommons.org/licenses/by/4.0
 

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