Analisis Sistem Informasi Customer Relationship Management Berbasis Web Pada PT. INOVATIF TEKNIK MESINDO

Technomedia Journal

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Title Analisis Sistem Informasi Customer Relationship Management Berbasis Web Pada PT. INOVATIF TEKNIK MESINDO
Analisis Sistem Informasi Customer Relationship Management Berbasis Web Pada PT. INOVATIF TEKNIK MESINDO
 
Creator Sari, Herva Emilda
Prasetiawati, Rizka
 
Description This study is based on the problems in the case study of PT INOVATIF TEKNIK MESINDO namely the increase in the number of customers that are not followed by the renewal of the customer data management system makes the existing performance ineffective and inefficient. Therefore, the purpose of this research is to build an information system regarding the matter concerned with the customer so as to facilitate the company in reading the desires and habits of the customer through activities that occur in the CRM (Customer Relationship Management) system and can make a decision to improve quality and company quantity. In this study there are 3 (three) main problems, 5 (five) research objectives, 4 (four) research benefits. Also explained the relevant data collection methods including the observation method, UML (Unified Modelling Language) to describe the running system and the design of the prototype to be built.
Keywords : Companies, Information Systems, Customer Relationship Management, Unified Modelling Language
Penelitian ini di latar belakangi oleh permasalahan pada studi kasus PT INOVATIF TEKNIK MESINDO yaitu pertambahan jumlah pelanggan yang tidak diikuti dengan pembaharuan sistem pengelolaan data pelanggan menjadikan kinerja yang ada tidak efektif dan efisien. Maka dari itu, tujuan dari penelitian ini adalah untuk membangun sebuah sistem informasi mengenai hal yang bersangkutan dengan pelanggan supaya memudahkan perusahaan dalam membaca keinginan dan kebiasaan pelanggan melalui aktifitas yang terjadi pada sistem CRM (Customer Relationship Management) serta dapat mengambil suatu keputusan untuk meningkatkan kualitas dan kuantitas perusahaan. Dalam penelitian ini terdapat 3 (tiga) pokok permasalahan, 5 (lima) tujuan penelitian, 4 (empat) manfaat penelitian. Dijelaskan pula mengenai metode pengumpulan data yang relevan diantaranya yaitu metode observasi, UML (Unified Modelling Language) untuk mendeskripsikan sistem yang berjalan serta rancangan prototipe yang akan dibangun.
Kata Kunci : Perusahaan, Sistem Informasi, Customer Relationship Management, Unified Modelling Language
 
Publisher iLearning Journal Center (iJC)
 
Date 2020-03-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ijc.ilearning.co/index.php/TMJ/article/view/881
10.33050/tmj.v5i1.881
 
Source Technomedia Journal; Vol 5 No 1 (2020): Vol 5 No 1 (2020): Technomedia Journal; 1-13
Technomedia Journal; Vol 5 No 1 (2020): Vol 5 No 1 (2020): Technomedia Journal; 1-13
2528-6544
2620-3383
10.33050/tmj.v5i1
 
Language ind
 
Relation http://ijc.ilearning.co/index.php/TMJ/article/view/881/351
 
Rights Hak Cipta (c) 2020 Technomedia Journal
 

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