The Middleman Effect: The ethical consequences of paying others to act on one's behalf

Open Science Journal

View Publication Info
 
 
Field Value
 
Title The Middleman Effect: The ethical consequences of paying others to act on one's behalf
 
Creator Macdonald, Chris
 
Subject Psychology, Sociology, Economics, Cognition, Decision-making,
Ethics, Morality, Middlemen, Business practices, Bystander effect, Ethical decision-making, Psychology, Sociology, Economics, Morality, Disconnecting agents, Cognition, Decision-making, Sustainability, Middleman effect
 
Description In a time where we are increasingly made aware of unsustainable and unethical corporations, it is important to ask why consumers continue to purchase their products? Why aren't more people 'voting' with their dollar and demanding higher environmental and ethical standards? Is it simply a lack of awareness or are there also underlying factors that increase our tolerance to unethical conduct? This paper reveals a phenomenon that shares similarities to the bystander effect: the middleman effect. The results of Experiment 1 reveal that participants are more likely to purchase unethical products if there are more middlemen involved in the manufacturing process.
 Experiment 2 reveals that while maintaining the same number of middlemen in a given situation, it is significant when the unethical conduct takes place in a series of linear events; as the unethical conduct gets closer to the point of purchase, the tolerance of unethical behaviour decreases. The middleman effect may be an important part of the puzzle which facilitates those around the world striving for an ethical and sustainable future.
 
Publisher Open Science Journal
 
Contributor
 
Date 2020-04-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://osjournal.org/ojs/index.php/OSJ/article/view/2377
10.23954/osj.v5i1.2377
 
Source Open Science Journal; Vol 5, No 1 (2020): Open Science Journal
2466-4308
 
Language eng
 
Relation https://osjournal.org/ojs/index.php/OSJ/article/view/2377/270
 
Rights Copyright (c) 2020 Open Science Journal
http://creativecommons.org/licenses/by/4.0
 

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