Evaluation of Customers’ Risk Perception towards Electronic Banking Services

Indian Journal of Commerce and Management Studies

View Publication Info
 
 
Field Value
 
Title Evaluation of Customers’ Risk Perception towards Electronic Banking Services
 
Creator ., Dr. K. Sethuraman
 
Subject
Perceived risk, Psychological risk, Time risk
 
Description The main aim of this study is to measure the factors which influencing the risk perception of customers while using electronic banking channel. The major findings of this study are, internet banking is having high risk assumed by the most of the respondents. Based on the risk dimensions, financial risk influencing more compared to the other types of risk. Most of the respondents are assuming that financial risk and psychological risk is more in credit card. Performance risk are more in debit card, time risk, psychological risk, security risk and social risk are huge in internet banking. Financial risk is the mediating factor for determining the perceived risk of the electronic banking customers.
 
Publisher Indian Journal of Commerce and Management Studies
 
Contributor ERM Publications, India
 
Date 2020-03-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://scholarshub.net/index.php/ijcms/article/view/504
 
Source Indian Journal of Commerce and Management Studies; Vol 2, No 7 (2011)
22295674
22490310
 
Language eng
 
Relation http://scholarshub.net/index.php/ijcms/article/view/504/498
 
Rights Copyright (c) 2020 Indian Journal of Commerce and Management Studies
 

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