IndiHome product marketing strategy PT. Telekomunikasi Indonesia, Tbk Witel Denpasar Bali

International journal of business, economics & management

View Publication Info
 
 
Field Value
 
Title IndiHome product marketing strategy PT. Telekomunikasi Indonesia, Tbk Witel Denpasar Bali
 
Creator Mahendra, I Made Krisna
Sanica, I Gede
 
Subject IndiHome product
marketing mix
marketing strategy
SWOT analysis
 
Description PT. Telekomunikasi Indonesia, Tbk is a State-Owned Enterprise (SOE) company engaged in Indonesian telecommunications with IndiHome products, which was first launched in 2015, which is a combination of types of telecommunications products, services, information, media, and edutainment consisting of services telephone (voice), data (high-speed internet with fiber-optic), and a picture or IPTV (UseeTV) in one access network or known as triple-play services. PT. Telekomunikasi Indonesia, Tbk Witel Denpasar Bali is a Telecommunication Region (Witel) Regional Division 5-Surabaya Telkom Indonesia in marketing IndiHome products in 2018 reaching 28,037 thousand users. However, this number of users is still not following the target in 2018. The purpose of this study is to analyze the marketing strategy of STP (Segmenting, Targeting, Positioning) of IndiHome products in 2019, knowing the Marketing Mix applied by PT. Telekomunikasi Indonesia, Tbk Witel Denpasar Bali in marketing IndiHome products, and knowing the marketing strategies adopted by PT. Telekomunikasi Indonesia, Tbk Witel Denpasar Bali based on factors of strengths and weaknesses, opportunities and threats in achieving the effective increase of IndiHome users in the City of Denpasar and South Bali areas. In this study, the method used is a qualitative research method.
 
Publisher SLOAP
 
Date 2020-04-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://sloap.org/journal/index.php/ijbem/article/view/133
10.31295/ijbem.v3n1.133
 
Source International journal of business, economics & management; Vol. 3 No. 1 (2020): International Journal of Business, Economics & Management; 77-92
2632-9476
 
Language eng
 
Relation https://sloap.org/journal/index.php/ijbem/article/view/133/266
 
Rights Copyright (c) 2020 International journal of business, economics & management
 

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